Lootsie's Loyalty and Rewards Engine Tapped by JoyBits for Award-Winning Doodle Series

Share Article

JoyBits, a leading publisher and developer of interactive entertainment, now offers loyalty and rewards programs to users with Lootsie's White Label Platform.

News Image
“Everything we do comes back to one thing - our fans - and Lootsie provided an effortless and smart way to enhance the user experience by offering our own customized rewards system,” said Paul Baldwin, CEO, JoyBits LTD.

Lootsie, an engagement and retention technology for apps, today announced that JoyBits LTD, a leading publisher and developer of interactive entertainment, has integrated its white label loyalty platform across its award-winning Doodle Series, which has been downloaded more than 180 million times. The portfolio includes Doodle God for iOS and Android devices along with Doodle Devil and Doodle Kingdom for Android devices.

“Everything we do comes back to one thing - our fans - and Lootsie provided an effortless and smart way to enhance the user experience by offering our own customized rewards system,” said Paul Baldwin, CEO, JoyBits LTD. “By introducing ‘Doodle Points,’ we’re able to introduce a new revenue stream without compromising the user experience and achieve our goal of providing another benefit to our fans who can redeem points for real rewards.”

Whether online or offline, loyalty programs create a critical narrative between the app and the user, which ultimately helps form a relationship between them. Every aspect of Lootsie’s loyalty solution is created to reward loyal fans, increase engagement and provide a unique engagement experience for both users and brands. For companies that already have an existing offline loyalty program, Lootsie is a turn-key solution to extend existing programs into their mobile apps.

Licensing Lootsie’s newly launched white-label platform means mobile developers of all shapes and sizes can offer the same types of loyalty programs that Fortune 500 companies have been utilizing for decades, but without the development and maintenance cost.

Benefits for App Developers include:

Customize: Lootsie gives developers a completely customizable native front end and points system. Rewards look as if they come from the developers themselves.

Revenue and monetization: Developers can leverage the marketplace to drive additional revenue through branded rewards while enhancing existing revenue streams. Rewards increase time spent in app, which increases engagement with in-app advertising and more money spent on in app purchases.

Conversion and engagement: Loyalty drives more engagement and converts users 30x better (on average) than traditional engagement platforms.

Simple deployment: API level integration means developers can be up-and-running with minimal asset and resource requirements; Available across all platforms.

Curated Rewards Marketplace: Lootsie provides a fully curated marketplace with rewards from top tier brands for users to choose from. Developers can include their own branded rewards in addition to Lootsie supplied brand offers.

For developers looking for a more turnkey solution, Lootsie also offers a plug-and-play option.
For more information, visit http://www.Lootsie.com

About JoyBits LTD

With over 180 million downloads the award-winning ‘Doodle’ series of apps including: Doodle God, Doodle Kingdom, Doodle Creatures, Doodle Devil & Doodle Farm have become one of the world's most beloved puzzle franchises for gamers of all ages. Combining classic mix-and-match game play with clever world building mechanics, the Doodle series puts the power of creation in gamer’s hands. The Doodle series of apps are some of the highest rated apps available today, and combined, have tallied over 600 years of game play enjoyed by fans in over 150 countries. The Doodle series is available for iOS and Android devices, in addition to Windows phones, Windows8, Facebook & numerous other platforms. JoyBits is headquartered in London, England with an office in San Francisco, California. Doodle God™, Doodle Devil™, Doodle Farm™, Doodle Kingdom™ & Doodle Creatures™ are registered trademarks of JoyBits LTD. Used under license from JoyBits LTD.

About Lootsie

Lootsie’s powerful mobile loyalty engine helps connect brands and app developers to create a unique ad-driven engagement solution. Their white-label technology can plug into any mobile app to add a loyalty and rewards element that lets developers isolate, retain, and reward their most valuable users. Lootsie leverages those ad experiences to motivate deeper engagements that ultimately become an integral part of the user experience. Lootsie was founded in 2012 and is headquartered in Culver City, California. For more information, visit http://www.lootsie.com or to
schedule a demo, e-mail contact(at)lootsie(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nicole Jordan
Radix Collective
+1 (310) 390-3017
Email >
Visit website