StackCommerce Announces Expansion into Lifestyle Vertical with Launch of Citizen Goods

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Leading native commerce platform partners with major men’s lifestyle publications including AskMen, theCHIVE, Digg, Rant, The Awesomer, and Everyday Carry to expand into digital lifestyle-focused media

StackCommerce, the leading native commerce platform for tech publications, will now offer its suite of full-service and embeddable commerce-as-a-service solutions to lifestyle online media publishers including AskMen, theCHIVE, Digg, Rant, The Awesomer, and Everyday Carry. With the addition of these lifestyle publishers, the StackCommerce Network has doubled year over year and now reaches more than 200 million unique visitors per month.

StackCommerce is also introducing Citizen Goods, a lifestyle marketplace offering a wide array of curated modern products across home, outdoor, grooming, everyday carry, and apparel categories. Citizen Goods is the destination site for publisher partners that want an affiliate native commerce solution rather than an integrated Shop. Along with the addition of Citizen Goods, the company will launch new product features that allow for further customization of their Shops with adjustable homepage heros, content modules, fonts, and navigation to provide partners with the ability to personalize the look and feel of their Shops.

”The continued expansion of our publisher network into the lifestyle vertical and accelerated revenue growth demonstrate the real need for online media sites to find new and incremental ways to monetize their content,” said StackCommerce CEO Josh Payne. “The key factor is that truly native commerce works not only from a financial standpoint, but also adds brand value by turning readers into loyal buyers who appreciate access to exclusive commerce content.”

The four-year-old startup has experienced tremendous growth amongst tech publications, currently partnering with over 750 publishers, including Engadget, Boy Genius Report (BGR), DEFY Media, The Next Web, BoingBoing, and Gawker Media. Over the past year, total registrants to its Shops grew by 250% to over 2.5 million members. On average, publishers are generating six-figures of gross sales annually, while top partners make well into the seven figures. The offering has particularly resonated with BoingBoing’s audience, who purchase at an impressive 2x higher conversion rate than typical e-commerce industry averages.

“The numbers don’t lie. Our earnings through the StackCommerce platform have far exceeded expectations, allowing us to actually decrease the number of display ads on our site and improve our readers’ user experience,” said Jason Weisberger, Publisher of BoingBoing. “We’ve been consistently impressed with the top-notch sourcing, fulfillment, and customer support, which allows us to continue focusing on delivering impactful content every day.”

“Our partnership with StackCommerce has seen immediate results, generating impressive incremental earnings over just the first month,” added theCHIVE CEO and co-owner Leo Resig. “We've always been big believers in content + commerce, so given the ease of integration and value-add to the readers, this was a natural extension for us, and has been an all-around win-win for everyone.”

The expansion announcement comes at an ideal time for lifestyle publishers given the rise of ad blockers and decreasing effectiveness of banner ads. StackCommerce provides an unprecedented revenue solution for online media brands, eliminating the need to manage operations, shipping, sourcing, and customer service. StackCommerce will continue to expand further into new verticals in 2016, revolutionizing content and commerce across all online media categories.


StackCommerce is on a mission to revolutionize commerce through the seamless integration of content and relevant products. The company’s publisher network reaches over 200 million monthly visitors across over 750 publisher partners with more than 2.5 million registered members. Their leading native commerce platform provides publishers and brands with turnkey solutions to increase user engagement, growth, and monetization. These solutions include: Shops - fully integrated white-label stores, Anywhere - instantly embedded commerce links, and Stream - in-feed product recommendations. The company was founded in 2011 and is headquartered in Venice, CA.


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