Talbot’s Toyland ‘Goes Local’ With Annual Neighborhood Toy Store

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This month, Day of Play entices families everywhere to enjoy a full day of fun!

Talbot’s Toyland in San Mateo will participate in Neighborhood Toy Store Day on Nov. 14, an annual celebration in which independent toy shops kick off the holiday season with special events to introduce consumers to the benefits of shopping local. Talbot’s Toyland will feature a variety of fun and family-friendly activities, including Lego Mosiac Building, Orb Factory Heart Purse building, Faber Castell Flower Headband Building, Faber Castell Stunt Squadron Building and Free Goody Bags – while supplies last.

“Local toy stores offer a long list of benefits to consumers, from selections designed to serve specific communities to customer service that makes the shopping experience a pleasant one,” said Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA), a non-profit organization dedicated to promoting local toy shopping and creative open-ended playtime for children.

Shopping locally supports the community by creating jobs and preserving neighborhoods. Compared to chain stores, independent local businesses put a significantly larger share of revenue back into the local economy in the form of taxes, salaries and more. They also support environmental sustainability by helping to maintain vibrant, walkable town centers, essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

As part of the Neighborhood Toy Store Day event, ASTRA retailers will also celebrate the organization’s 2015 Best Toys for Kids Award list, recognizing toys that deliver exceptional value and expand a child’s imagination and creativity. Winners are selected by the retail experts in the specialty toy industry.

“Local toy stores focus on providing unique selections and the kind of quality not always found at national chains,” Mosley said. “Many of the toys you see at independently-owned toy stores are not advertised on television and are mostly made by small manufacturers. National Toy Store Day is a great opportunity for families to check out some great gift-giving ideas for the holidays.”

With more than 1,700 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the specialty toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit http://www.astratoy.org.

Because community matters, ASTRA members thank you for shopping locally.

About the company:
Talbot's Toyland has been serving the Bay Area with toys, puzzles, games, etc. since 1953. Back then, Betty and Lank Talbot started the Peninsula's and Bay Area's finest toy store, Talbot's Toyland. Today, Talbot's has grown to over 30,000 square feet, specializing in high-quality unique children's games, toys, hobbies, bicycles and baby dolls, as well as becoming a destination for children of all ages. With an emphasis on superior customer service, knowledgeable sales staff and a broad selection of toys, Talbot's has helped dreams come true for over 50 years. For more information, visit the Talbot’s Toyland website.

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Keith Schumacker
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