Jeff Bell, CEO of LegalShield, Joins Direct Selling Association Board of Directors

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Looking forward to helping to ensure industry has right measures in place to make both consumer protection and positive purchase experience everyone’s first priority


Helping to build a positive reputation and integrity for the network marketing industry is why I joined the DSA board of directors.

Jeff Bell, CEO of LegalShield, has joined the Direct Selling Association (DSA) board of directors.

Bell joined LegalShield in July 2014 as Chief Executive Officer and is recognized as a successful and passionate marketing visionary with an extraordinary corporate leadership portfolio. Throughout Bell’s 26-year career he has successfully built brands and grown sales in industries ranging from automotive to entertainment.

"My decision to join LegalShield as its CEO was based on the integrity of our products, LegalShield and IDShield,” said Bell. “Helping to build a positive reputation and integrity for the network marketing industry is why I joined the DSA board of directors. Our customers and associates are at the center of everything we do. I look forward to working with the DSA to help ensure our industry has the right measures in place to make both consumer protection and a positive purchase experience everyone’s first priority.”

At the core of Bell’s success is his relentless approach and commitment “to do well by doing good.” “Building healthy brands and profitable business is not about tradeoffs between the company and the customer, it is about creating products and services that meet the customers needs and delivering reliably and consistently,” said Bell.

“We are pleased to welcome Jeff to DSA’s board of directors as we work together to support and continue to grow the direct selling channel in the United States,” said DSA President Joseph N. Mariano. “Professional services are an important part of direct selling. I welcome Jeff’s perspective as CEO of LegalShield and look forward to his many contributions to DSA.”

In the past 12 months, under Bell’s leadership, LegalShield has relaunched its digital properties,,,, and; created three all-new mobile applications, Ask LegalShield, My LegalShield and My IDShield; and is in the process of launching several new tools for its network salesforce that leverage best-in-class technology to create business efficiency and generate leads.

Additionally, in April of this year, LegalShield acquired the assets of Shake, LLC. Shake's team brings with it a track record of successful, intuitive design in the legal field. The original Shake app, which allows users to create, sign, send, and manage legally binding contracts from their smartphones, was named one of Business Insider's Top 11 Apps to Watch in 2014.

The company - now with offices in Ada, Antlers and Duncan, Oklahoma, Richardson, Texas and New York City - directly employs more than 700 people and supports a direct-selling network team of more than 280,000. In addition, the LegalShield provider and referral network employs more than 9,500 people;

LegalShield’ s identity restoration partner employs dozens of licensed private investigators and support staff dedicated to providing services for IDShield. The company sold for more than $650 million in 2011.

“We deliver products that promote peace of mind,” Bell said. “Our mission applies both to our members and our sales associates. We are very focused on growing our associate base and we’re doing it for the right reasons and with the right people.”

About LegalShield

LegalShield is one of the nation’s leading providers of legal safeguards for individuals, families, and small businesses. The company also offers one of the industry’s most affordable and comprehensive identity theft plans, IDShield. LegalShield plans provide protection to more than 3.7 million individuals and IDShield provides identity monitoring and restoration services to more than a million individuals across North America. More than 34,000 companies offer the LegalShield and IDShield plans to their employees as a voluntary benefit.

For as low as $20 per month, LegalShield members get access to attorneys with an average of 19 years of experience in such areas as family matters, estate planning, financial and business issues, consumer protection, tax, real estate, benefits disputes and auto/driving issues. Unlike other legal plans or do-it-yourself websites, LegalShield has dedicated law firms in 49 states and four provinces in Canada that members can call for help without having to worry about high hourly rates.

For as low as $9.95 a month, IDShield monitors consumers’ identities, including their Social Security Number, credit cards, and bank accounts; as well as their names, address, date of birth, driver’s license and passport numbers, email addresses, phone numbers, and medical identification numbers. If a member’s status changes, the member receives an email update. If a member spots suspicious or fraudulent activity, he or she can contact a licensed private investigator immediately and begin restoring his or her identity. IDShield offers the only team of licensed private investigators in the consumer identity restoration industry. Additionally, if a member has questions about identity theft protection, he or she has unlimited consultation available to them with a licensed private investigator.

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