Clear Digital Media Turns the Waiting Room Into a Patient Engagement Tool

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Clear Digital Media, the leading innovator of digital healthcare marketing, announces the launch of their redesigned website that offers three incredible waiting room tools designed to drive more patients, improve patient loyalty and increase clinic profitability.

Example of CDM's Hearing News Network (HNN) in a waiting room.

Example of CDM's Hearing News Network (HNN) in a waiting room.

The single most important strategy in content marketing today is video.

Clear Digital Media (CDM), the leading innovator of custom digital marketing and signage for the hearing healthcare industry, is thrilled to announce the launch of their newly redesigned website, http://www.ClearDigitalMedia.net. Both CDM and their new website are currently being showcased by Brad Dodson, Vice President of Sales & Training, in booth #404 at the Academy of Doctors of Audiology Convention at the Hyatt Regency Capitol Hill in Washington.

There are three ways CDM helps clients maximize profit and patient satisfaction. By delivering condition-specific content at the point-of-care in hearing health clinics, providing a platform to present customized hearing health information in the waiting rooms of over 20,000 physicians throughout the country and offering professionally-developed video content at remarkably affordable prices, CDM brings these tools to hearing care professionals via their newly-redesigned website.

With an overhauled design and user interface, clients can navigate CDM’s marketing tools easily and more intuitively. The CDM website educates visitors clearly and provides a secure purchasing platform, making it simple to subscribe, purchase downloadable content, search physicians’ screens in their area and request a quote for advertising on those screens.

Hearing News Network (HNN) is a cloud-based patient experience engine that delivers educational and contextually relevant information to the waiting room in real time, allowing changes to be made instantaneously and remotely. The Physician Marketing Program, a digital signage platform that features disease state content tailored to each hearing care practice, is a unique referral program that speaks directly to patients and inspires them to take action and address their hearing health.

Additionally, CDM is introducing a custom content section and a new offering called HNN2GO. “The single most important strategy in content marketing today is video,” explained Dodson. “Whether it's on Facebook, Twitter, Snapchat or YouTube, the content you need to be focused on creating and marketing via social media is video.”

Creating custom video pieces for businesses’ social media pages is both expensive and time consuming; however, CDM is combatting that with HNN2GO, a quick and extremely cost effective way to have any HNN piece individually customized and made available to a specific practice for use across their social media channels and any other use at their discretion. HNN2GO also offers a service of splicing together up to 5 minutes of custom HNN content for exam room computers or televisions to create synergy between a practice’s waiting room and their patients’ exams.

By highlighting their dynamic healthcare marketing options that engage consumers when they are most receptive to health and wellness messaging—at their doctor’s office right before their consultation—CDM’s new website gives hearing care professionals, advertisers and partners the resources they need and the answers they seek in an efficient yet comprehensive online experience.

About Clear Digital Media
Clear Digital Media (CDM), based in Naperville, Ill., is a privately held company that creates customized digital signage for Hearing Healthcare Professionals, giving their practice a competitive edge by effectively engaging the interests of their patients in the waiting room. Developed by Hearing Health Care Professionals and expanded to include other specialties, CDM has a keen awareness of the competitive landscape in which medical offices now operate and delivers dynamic, current and contextually relevant content on a monthly subscription basis. Please visit http://www.ClearDigitalMedia.net for more information.

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Julia Pullen
Clear Digital Media
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