VisiStat, Inc. Partner, Bombora, Inc., Reports a 160% Lift in Behavioral Interactions Across its Intent Network with KickFire Domain2IP API

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With KickFire Domain2IP API, VisiStat gives Bombora the ability to accurately identify companies by specific B2B behavioral interactions at a massive scale.

KickFire has been the catalyst for the increase in our identification of more than two billion monthly B2B behavioral interactions that we monitor in our Firehose Feed.

VisiStat®, a cloud-based B2B sales automation company, is pleased to announce its partner, Bombora, has reported an increase of 160% in its ability to map behavioral interactions across its Firehose Feed and account-based marketing (ABM) products since implementing the KickFire™ API as its source for domain to IP resolution. VisiStat’s KickFire API allows Bombora, the largest provider of B2B demographic and intent data for marketers, to accurately identify companies by specific events at massive scale. These events include B2B behavioral interactions that signal buying intent, including users reading articles, downloading white papers and searching on specific products and services.

“KickFire has been the catalyst for the increase in our identification of more than two billion monthly B2B behavioral interactions that we monitor in our Firehose Feed. Prior to implementing KickFire, we were only able to connect 20% of the interactions to a company. In the past few months, we’ve reached 52% – an overall increase of 160%. We even have customers calling to ask why the size of our Firehose has more than doubled. It’s because of KickFire,” says Bombora Co-Founder and Senior Vice President of Product and Technology, Rob Armstrong.

Tina Bean, VisiStat Co-Founder and Vice President of Strategic Business Development, states, “Bombora’s results are a prime example of the critical role our IP to company identification is playing in the success of the Intent, Predictive and ABM markets.”

Earlier this year, VisiStat released two APIs inside the KickFire platform: B2B Firmographic and Domain2IP. With KickFire, companies can hyper-target website visitors using a B2B firmographic data API with trillions of online analytic data points collected in real time. KickFire’s RESTful API builder and JSON schema makes it simple to query by IP, domain, or company.

KickFire API gives companies the ability to:

  • Power B2B applications and mobile apps
  • Serve targeted B2B ads
  • Dynamically display targeted content
  • Personalize website content based on company, industry, revenue, geolocation and more
  • Append and enhance CRM data
  • Verify and append form submissions

KickFire is also available as a sales prospecting Chrome browser extension that delivers actionable information about a company and pushes key organizational contacts directly to a variety of CRM platforms – all without having to leave the website.

For more information about KickFire, or to sign up for a free trial, please visit http://www.kickfire.com.

About VisiStat, Inc.
VisiStat, Inc. is a cloud-based B2B sales automation company that allows customers to tap into their website’s invisible pipeline transforming anonymous visitors into actionable sales opportunities. VisiStat’s complete suite of tools provides a single source of presentation-ready information for businesses to maximize return on investment from their web presence. A privately held company founded in 2005, VisiStat, Inc., is based in San Jose, CA.

About Bombora
Derived from the aboriginal word for large waves, Bombora signifies the sea of data that our cooperative creates and the waves of demographic and intent data that we aggregate, organize and activate for sales teams and marketers. They are the first aggregated source of behavioral Intent Data for B2B, creating a “first of its kind” data cooperative of premium B2B Media Companies. The company’s Content Consumption Monitoring technology fuels this Intent Data Cooperative, which empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel. With solutions driven by demographic & intent data, marketers can communicate to customers with relevant messages at every stage of their journey to drive breakthrough engagements. Bombora is a global company based in New York City. It is privately funded. bombora.com

To learn more about KickFire, or sign up for a no-obligation free trial, visit http://www.kickfire.com, call 408-493-0456 or email sales(at)kickfire(dot)com.

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Angela Hawker
VisiStat, Inc.
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