Top Creative Advertising Executive Joins Cardenas Marketing Network

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Former McCann executive creative director William F. Perry joins Cardenas Marketing Network as chief creative officer. Perry will focus on bolstering the agency’s capabilities to provide creative brand direction and overall strategy for clients.

William F Perry

“With the addition of William, we will firmly strengthen our capabilities to provide creative brand direction to clients,” said CMN President/CEO Henry Cardenas.

Cardenas Marketing Network (CMN), one of the leading multicultural experiential agencies and the largest producer of Latin music events in the U.S., announces the hiring of William F. Perry as chief creative officer. Perry, a former McCann executive creative director, is a highly respected ad executive with a long and distinguished track record highlighted by his critically acclaimed work for Coca Cola, Chevrolet, Cadillac USA and Europe, and for Samsung Global, among other major brands.

The hiring is part of the agency’s strategy to continue to build and expand the breadth and depth of services it offers to clients. The Chicago-based agency doubled the size its experiential marketing team, tripled the size of its entertainment division and of its overall number of employees, including adding several key leadership positions.

“With the addition of William, we will firmly strengthen our capabilities to provide creative brand direction to clients,” said CMN President/CEO Henry Cardenas. “With our new and robust creative advertising capabilities we are now well positioned to compete for business opportunities beyond targeted event multicultural marketing.”

"William is one of the most respected ad creative directors in the United States, Europe and Canada,” Mr. Cardenas added. “His wealth of experience and global perspective will no doubt help our agency provide more value and enhance the quality of the multidisciplinary marketing services we provide to our clients.”

“With our new creative advertising team in place, and fully leveraging our existing and proven multicultural, experiential and music events platforms, we are now ready to provide more comprehensive and integrated marketing services to our clients,” Perry said.

During his 13-year tenure at Leo Burnett -part of Publicis Groupe and one of the largest ad agency networks with 85 offices in 69 countries- Perry worked as executive creative director responsible for the creative management of the Cadillac brand in the U.S. and Europe. His work for the prestigious auto brand earned the agency and Perry close to a dozen awards, including the 2005 International Automotive Advertising Awards Gold for Cadillac XLR.

Also at Leo Burnett, Perry served as global creative director in charge of the Samsung Global account. “We essentially engaged in the complete reinvention of the entire Samsung brand,” Perry said. “This challenging task involved everything from corporate identity to consumer communications. I was deeply involved in creating the brand position and creative expression.” The work was so successful and well received, that it motivated Samsung to move all of their flat-screen, B2B and U.S. mobile ad business to Leo Burnett, Chicago.

As the former D’Arcy International, central and eastern regional CD executive, William earned more than 30 awards, including Cannes festival awards for the Coca Cola Company and Tetra Pak. Over the span of his career, William continued to do outstanding work for brands including: Nikon, Hyundai Europe, Kia Europe and Pontiac. Perry played a pivotal role in memorable ad campaigns that transcended into American “Pop Culture” featuring Oprah Winfrey, Ozzy Osbourne and Donald Trump, amongst other celebrities. Click here to see the “You get a car! You get a car! You get a car!” video clip featuring Winfrey - a major component of an integrated marketing campaign for the Pontiac brand.

The Canadian born Perry holds an OCA degree in illustration, graphic design and advertising at the Ontario College of Art and completed 3 years in advance standing at Guelph University in fine art. As well, studied at Conestoga College and the Institute for Canadian Advertising.
About Cardenas Marketing Network

Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age's, "Largest U.S. Hispanic Agencies," Crain's "Chicago's Largest Minority-Owned Firms," and has been awarded "Best Event/Consumer Engagement Campaign of the year" by Billboard Latin Music Marketing Awards. For sponsorship opportunities, visit

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