“For a B2B company, the email signature is often the number one source of brand impressions – often generating more views than even the company website,” said Dan Hanrahan, CEO, Sigstr.
INDIANAPOLIS, IN (PRWEB) November 17, 2015
Today, Sigstr announced expanded capabilities of its employee email signature marketing platform by introducing Sigstr Signatures, granting companies complete control of the style, format, and branding of employee email signatures.
“For a B2B company, the email signature is often the number one source of brand impressions – often generating more views than even the company website,” said Dan Hanrahan, CEO, Sigstr. “Brand compliance is top of mind for marketers at organizations of all sizes, across every vertical, globally, and Signatures makes it a breeze to ensure brand consistency across every email signature.”
Sigstr Signatures builds on the existing capabilities of Sigstr Campaigns, which allows marketers to utilize every employee email signature as a targeted marketing opportunity. Sigstr already powers millions of email signature impressions each week.
“It's a struggle to maintain brand consistency across our 850 employee email accounts, especially due to our fast growth,” said Dave Morse, Director of Marketing and Communications, NextGear Capital. “However, with Sigstr, we can now automatically update email signatures en masse with just a few clicks. We know the signature content complies with our standards and we’re able to proactively promote campaigns in real-time.”
Since Sigstr’s launch in August, the company has added over 75 customers including: Indiana University, ReturnPath, Teradata, Delta Faucet, and others. Sigstr has also doubled the size of its team and plans to continue hiring aggressively.
Sigstr powers smart marketing through email signatures. Its SaaS product drives brand compliance and unlocks the marketing potential of employee email signatures. Sigstr customers include: Indiana University, ReturnPath, Teradata, Delta Faucet, and others who use signature campaigns to drive awareness and engagement for key events, case studies, product updates, news, and job opportunities. Sigstr is a High Alpha portfolio company. For more information: http://www.sigstr.com.