Thinkwell Group Publishes Third Annual Guest Experience Trend Report Focusing On Intellectual Properties In Location-Based Entertainment

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Nationwide survey finds that consumers are more eager to visit location-based entertainment venues that are infused with popular intellectual properties.

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This report reinforces our belief that consumers are hungry for IP-branded experiences and that IP owners could benefit by expanding into different areas of location-based entertainment.

Thinkwell Group, a global experience design and production agency specializing in the creation of theme parks, major attractions, live events, and museum exhibits around the world, today announced the findings of their third annual nationwide survey analyzing the behavior and purchasing decisions by guests at location-based entertainment venues in a white paper report titled “Intellectual Properties & The Branded Experience.” The 2015 Thinkwell Guest Experience Trend Report focuses specifically on consumers’ experiences at family-friendly location-based entertainment venues and explores whether infusing these venues with an intellectual property would increase the amount of time and money spent there by visitors.

The goal of the 2015 Thinkwell Guest Experience Trend Report is to inform intellectual property owners about the possibility of increased revenue and exposure by incorporating their intellectual properties into location-based entertainment venues. The survey polled over 1,000 adults with children to analyze their spending choices at these venues, specifically family entertainment centers, children’s museums, aquariums & zoos, and restaurants. While all respondents stated they would be willing to spend more time and money at any of the aforementioned venues if it was infused with an intellectual property, they would be more inclined to do so for an entertainment experience rather than an educational experience.

The 2015 Thinkwell Guest Experience Trend Report offers an in-depth analysis of the results and findings, most notably the reasons why consumers would or would not be willing to spend more on purchases and repeat visits to a location-based entertainment venue infused with an intellectual property. The findings of the survey also prove that it would be worthwhile and profitable for intellectual property owners to expand licensing opportunities for their properties in location-based entertainment, as they can be valuable and enduring profit generators.

“While brands and intellectual properties are being licensed more and more for theme park developments worldwide it’s important to see the value they also bring to stand-alone attractions and experiences,” said Joe Zenas, Chief Executive Officer of Thinkwell. “This report reinforces our belief that consumers are hungry for IP-branded experiences and that IP owners could benefit by expanding into different areas of location-based entertainment.”

The complete report, as well as the companion infographic, are available online at thinkwellgroup.com/intellectual-properties-branded-experience

About Thinkwell Group
Founded in 2001, Thinkwell is a global experience design and production agency specializing in the creation and master planning of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos and live shows around the world. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, movie studios, museums, theme parks and destination resorts. For more information visit http://www.thinkwellgroup.com.

Media Contacts:
Andrea Yoo
ayoo(at)thinkwellgroup(dot)com

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Thinkwell Group
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