Firefighter Challenges Parents-to-be to Wake Up to the Risk Their Unborn Baby Faces Every Day

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With an Estimated 3,000 Unborn Babies Dying Every Year in Car Crashes, Safe Ride 4 Kids’ CEO Greg Durocher’s New Video Asks Why Wouldn’t Parents-to-be Do Something to Protect Their Babies “Just In Case."

Parents do everything they can to keep their children safe:

  • keep them away from the hot stove
  • block them from the top of the stairs
  • set aside small toys that could be choking hazard

So why would parents-to-be allow their unborn baby to be inches, yes inches, away from a deadly weapon just about everyday before they are born.

Every year, an estimated 3,000 unborn babies lose their lives due to being in a car crash; that's about 8 pregnancies lost every day. Compared to the average 38 children who die every year in hot cars or the 405 children ages 1 to 4 who die in car crashes or the 401 children who drown every year, this is a huge number of lives lost.

How would a parent if a he who lost a unborn child because of a seat belt in a crash then to come to find out there was a product that address this issue? Or worse how would a parent feel if she knew about this product but didn’t think the investment was worth it then something happened to that precious baby-to-be she was so excited to meet?

People can buy an insurance policy for almost everything; life, health, car or phone insurance are but a few available. There are many things people and especially parents do just in case something bad happens, like a car crash. Greg Durocher CEO of Safe Ride 4 Kids and past firefighter/paramedic of 18 years asks in a new video, "why wouldn’t a parent invest in a device that could better protect her unborn baby during a car crash... just in case?"

In spite of these scary figures, safe driving during pregnancy is not a frequently discussed topic. Surprisingly only 27% of expecting mothers report discussing this topic with their health care provider and those health care providers repeat what they have been told in their training, that it is safe as long as you properly wear your seat belt.

This is not necessarily the case.

National Highway Traffic Safety Administration (NHTSA) states that auto accidents are the single largest cause of death for pregnant women. Even when a parent thinks she are doing everything right, there is still a risk. Some of that risk, ironically, comes from the seat belt itself.

While it is three times safer for a pregnant women to use a seat belt than to not use one, the very thing that is designed to hold her in the car and keep her from hitting the interior of the vehicle poses a risk to her and the pregnancy.

Why don’t people hear about this more, the reality is pregnancy loss prior to 20 weeks isn’t required to be reported at all. Many losses, especially early in the pregnancy when it’s common to miscarry, are not directly attributed to a car crash even if one was involved.

Only a small fraction of the crashes that involve pregnancy loss make it into the general media, like:

  • the August 2015 story of a man in Chicago being charged with reckless homicide for the death of an unborn child in a crash;
  • or the crash on Halloween in Fresno that killed two adults in one car and an unborn baby from another car;

• or the crash that killed an unborn baby on impact and his newlywed father from Detroit last September.

Others aren’t reported in the news like the mother in Vacaville, Calif. who lost her baby girl after a car crash in October 2015. She later contacted Safe Ride 4 Kids.

Durocher felt it was important to ask, why would parents insure their cell phone and not invest in a maternity seat belt device to protect their unborn baby "just in case"?

That device is a product called the Tummy Shield. In addition to creating more comfortable driving conditions for the mom, this crash-tested device makes driving safer for unborn babies by redirecting the lap portion of the seat belt away from the pregnant abdomen.

Watch the Just in Case video on Safe Ride 4 Kids’ website at

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Amie Durocher

Greg Durocher
since: 01/2013
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Safe Ride 4 Kids
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