Mom of Four Opening Business to Help Work From Home Parents, Entrepreneurs Solve Child Care Dilemma

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Play, Work or Dash, a new collaborative workspace targeted to families allows parents to bring their children to work. This coworking solution for parents in the Washington DC area hopes to bring balance to families searching for more flexible child care solutions.

I want to help parents find their balance by giving them the support they need.

Play, Work or Dash, LLC, founded by blogger and entrepreneur Nicole Dash, will open its doors in the Tysons Corner, Va., area on January 4, 2016, to offer parents the support they need to pursue their business goals and focus on work without worrying about who will watch the kids. Play, Work or Dash provides a variety of services, such as an open office area for adults to work uninterrupted, onsite supervised childcare for children ages 9 months to 8 years old, drop-off childcare options so parents can run an errand or attend a luncheon, ongoing workshops and networking opportunities, and a rentable conference room.

Play, Work or Dash is a family-oriented collaborative work space targeted to entrepreneurs and freelance professionals who are also parents. Collaborative work spaces, also known as coworking, is traditionally a membership-based workspace where diverse groups of freelancers, remote workers, and other independent professionals work together in a shared, communal setting. Play, Work or Dash will offer the same services as other coworking spaces with the added benefit of onsite childcare.

According to Global Workplace Analytics, teleworking has jumped almost 80 percent since 2005. As of 2013, 2.6 percent of the US workforce teleworks most, if not all of the time, which accounts for 3.3 million people. Also, 47 percent of federal workers have the option to telework, which is a huge impact in the Washington DC area. In addition to the work from home workforce, a growing percentage of the population – especially women – are starting their own businesses. According to, “Of the 692 women-led companies in the Inc. 5000, the Washington, DC area boasts 74 of them. That’s 23 percent of the total, higher than that of any other metro area with at least 10 women-led companies on the list.”

Dash, who is a mother of four and author of the mom blog Tiny Steps Mommy, wanted to create a solution to a problem she knew existed among parents who were also entrepreneurs. “As a creative person who is also an entrepreneur, I understand how important it is to pursue your dreams and work toward your professional goals. Yet, too often when speaking with parents of young children, I would hear how hard it is to balance being home with their kids while trying to work or grow their businesses. Many times they work a ‘second shift’ after the kids go to bed just to keep up. I kept hearing, ‘if only I could get a few uninterrupted hours of work done during the day.’ So, this is what I created with Play, Work or Dash. A place where you bring your kids to work – so you can get work done.”

Dash, who also brings nearly 10 years of childcare experience to this project said, “As someone who has cared for other people’s children in my home-based daycare for nearly 10 years, I knew that I could put together a quality program for children that would help parents feel secure enough to push forward their entrepreneurial goals and dreams. Being a parent is difficult enough. Finding quality childcare with enough flexibility to meet your needs shouldn’t also be difficult.”

According to Child Care Aware America, a national organization of child-care resource and referral agencies, the annual cost of daycare for an infant exceeds the average cost of in-state tuition and fees at public colleges in 31 states. With the high cost of child care – especially in the Washington DC area -- parents sometimes cannot afford to pursue their entrepreneurial goals while also paying for full-time care. As a result, they are forced to work from home during naps or after bedtime – limiting productivity. Many parents of young children, especially mothers, search for creative solutions to this dilemma.

Dash said, “I want Play, Work or Dash to be the answer these parents have been searching for. I want to help parents find their balance by giving them the support they need.”

Play, Work or Dash located at 8214-B Old Courthouse Road Vienna, VA will offer different tiered monthly memberships, as well as “pay as you go” options for parents who only need the service once in a while. Visit to learn more.

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Nicole Dash
since: 09/2013
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Play, Work or Dash
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