Dr. Yoram Solomon Launches motivate2innovate™ to Help Corporations Outsmart Startups

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Yoram Solomon launches a unique corporate innovation process, motivate2innovate. This process includes assessment, intervention, and ideation services to companies, through motivation at the corporate, team, and individual levels.

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The issue is not knowing how to innovate, but rather motivating employee creativity. It’s a matter of attitude, not dollars.

70-90% of acquisitions fail, according to Harvard Prof. Clayton Christensen. Established companies fall prey to startups who disrupt their industry. Meanwhile, established companies “kill” their employee creativity, according to another Harvard Prof., Teresa Amabile. The few established companies that persistently innovate gain 3 times market share, 6 times revenue, and 3 times the profitability of peer companies.

Great ideas are NOT accidental

“Research found no link between R&D funding levels and financial results,“ said Solomon. “The issue is not knowing how to innovate, but rather motivating employee creativity. It’s a matter of attitude, not dollars. Our unique process, motivate2innovate, focuses on exactly that. We believe that great ideas are not accidental.”

About the motivate2innovate™ Process

The motivate2innovate process works at three levels: company climate, team dynamics, and individual creativity. The process includes three stages: assessment, intervention, and ideation. The process ends when the team proposes a business plan for an innovative product, and when the company becomes persistently innovative.

About Bowling with a Crystal Ball

Bowling with a Crystal Ball teaches the reader how to predict technology trends, create disruptive implementations, and navigate them through industry. The first edition was used as textbook for a technology and industry forecasting class, developed and taught by the author, at the University of Texas, Dallas’ Graduate School of Management. The second edition contains new material not included in the first edition, such as the USB3 story, 2014 trend validation, and the introduction to Dr. Solomon’s next book: “Un-Kill Creativity: How Corporate America can out-innovate startups,” expected to release in the first half of 2016.

About From Startup to Maturity

This book is a reprint of Dr. Solomon’s PhD dissertation, “From Startup to Maturity: a case study of employee creativity antecedents in high tech companies.” Through 21 case studies over a two-year period, the author explains why 57% of participants were more creative in startups, while only 10% felt more creative in established companies. This research provided the foundation for the motivate2innovate process and the Large Scale Creativity practice.

About Dr. Yoram Solomon

A serial entrepreneur who brought innovation into large and public companies such as Texas Instruments, PCTEL, Interphase, and others. He brings knowledge from his creativity in organizations research, and more than two decades of innovation experience. He is the author of three books and multiple published articles, most of which at Innovation Excellence, the world’s most popular innovation website. He holds 9 issued, and many pending patents. Dr. Solomon is a former professor for technology and industry forecasting at the University of Texas, Dallas' Graduate School of Management, a former North Texas Regional Center for Innovation and Commercialization board member, and was elected to the board of the Plano, Texas Independent School District. He is a current NACD and SHRM member.

About Large Scale Creativity

Large Scale Creativity (LSC) is a corporate innovation assessment, intervention, and ideation coaching practice for companies who want to increase their innovation levels. The company’s motivate2innovate™ process focuses on motivation employee creativity at the corporate, team, and individual levels. LSC was founded by Dr. Yoram Solomon, who provided similar services to companies such as TI, VCE, Interphase, and others, either as an executive or a coach.

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Yoram Solomon
since: 02/2008
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Large Scale Creativity
since: 06/2015
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