Pearson Announces Support for 2015 Global Entrepreneurship Week

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Sponsorship of DECA Idea Challenge Competition, Future Entrepreneurs Webcast Drive Focus on College and Career Readiness, Employability in a Global Economy

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Pearson today announced a collaboration with DECA, Inc. to support the DECA Idea Challenge 2015 as part of Global Entrepreneurship Week, the world’s largest celebration of entrepreneurs and innovators, Nov. 16-22, 2015. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. Pearson’s participation is part of its “Connect Learning to Earning” campaign focused on developing entrepreneurial skills within today’s students to prepare them for success in college and the world of work in a 21st century, global economy.

The DECA Idea Challenge 2015 fosters entrepreneurial thinking skills by daring students of all ages to think collaboratively as a team, create a new use for a commonplace item, and pitch their innovation in an engaging YouTube video in merely eight days. Additional information about the DECA Idea Challenge 2015 is available here.

Pearson Managing Director of Workforce Readiness Leah Jewell said, “Pearson is excited about this collaboration toward meaningful student engagement in the field of entrepreneurship, which will ultimately help learners build the knowledge and skills they need to gain and maintain employment in the 21st-century job market.”

During Global Entrepreneurship Week, Pearson will also co-host a live webcast, “Entrepreneurial Genome: Mapping the Educational DNA of Future Entrepreneurs,” with Canadian-based MaRS Discovery District. MaRS works with an extensive network of partners to help entrepreneurs launch and grow innovative companies.

Title: Live Webcast - Entrepreneurial Genome: Mapping the Educational DNA of Future Entrepreneurs
When: Thursday, November 19th at 3:00 PM ET
Who: The expert panel of Dr. Barbara Kurshan, Sarah Prevette, Steven Hodas, and Ryan Burwell of MaRS Discovery District will address questions and provide recommendations on “hard-coding” entrepreneurial skills into the education experience.
What: The challenge of figuring out how to foster entrepreneurship within the education system is a complex one, and moving in the direction of a solution will require an open and ongoing dialogue. This event will bring together a panel to discuss some of the most critical characteristics of successful entrepreneurs and the barriers that often exist to developing them in the classroom, offering ideas and recommendations for “coding them into” the learning experience.

Register to attend the webinar.

Participate in the conversation by following #GEW2015.

Follow Pearson on Twitter @PearsonNorthAm.

About Pearson
Pearson is the world’s leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. For more information about Pearson, visit

About DECA
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. Organized into two unique student divisions, the high school and college divisions provide services to 225,000 members in 3,750 chapters in 50 United States and nine countries. With nearly a 70-­year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded in 1946.

About MaRS Discovery District
MaRS Discovery District (@MaRSDD) in Toronto is one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In the last three years, these ventures have raised $1.3 billion in capital and earned $640 million in revenue. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.

Media Contacts:
Pearson: Scott Overland, scott.overland(at)pearson(dot)com, 202-909-4528
DECA: Adrienne Grant, adrienne_grant(at)deca(dot)org

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