Our art intends to send a clear message to the kids at Big Brothers Big Sisters of America and all youth facing adversity—that they can build a better future for themselves if they fight for what they believe in.
Los Angeles, CA (PRWEB) November 18, 2015
The creative powerhouse Studio Number One produced a series of six bold murals, each created to represent communities across America and the beliefs they fight for. The street art campaign was inspired by #IFIGHTFOR, a call to action tied to the upcoming Metro-Goldwyn-Mayer Pictures, Warner Bros. Pictures and New Line Cinema film “Creed,” to encourage dialogue about topics impacting today’s citizens.
Warner Bros., alongside A-OK Collective, tapped Shepard Fairey’s creative agency Studio Number One to create the murals for Philadelphia, Atlanta, Chicago, San Francisco, Oakland and Los Angeles, to benefit the non-profit organization Big Brothers Big Sisters of America. Each striking piece is meant to empower communities by inspiring the youth and bringing people together to fight for common causes and ideals. The artwork was also designed to be an interactive backdrop, allowing viewers to immerse themselves into the murals and contribute their own point of view on social media.
“Studio Number One is founded on the idea that art and design can start a revolution,” said Fairey, Studio Number One’s Founder and Creative Director. “Our art intends to send a clear message to the kids at Big Brothers Big Sisters of America and all youth facing adversity—that they can build a better future for themselves if they fight for what they believe in.”
Unveiling events hosted by Ryan Coogler, the writer/director of “Creed,” took place in each city, with the first one in Philadelphia at the famous Front Street Gym where the movie was filmed; Coogler was joined there by the film’s stars, Michael B. Jordan, Sylvester Stallone and Tessa Thompson. City officials and members of the Big Brothers Big Sisters of America were invited to celebrate the art at each location. The stars of the picture will reveal the final mural in Los Angeles in time for the worldwide release of the film Thanksgiving weekend.
From award-winning filmmaker Ryan Coogler, “Creed” explores a new chapter in the “Rocky” story and stars Michael B. Jordan as the son of Apollo Creed, and Academy Award nominee Sylvester Stallone in his iconic role. The film opens worldwide on Wednesday, November 25, 2015.
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About Studio Number One
Founded in 2003 by artist Shepard Fairey, Studio Number One was a means to extend his unique strain of innovative graphics, subversive self-promotion, and grassroots marketing to the world of advertising. In the ensuing years, SNO has grown to help businesses realize more meaningful consumer experiences through original storytelling, and innovative art-based design and marketing. Designing thought-provoking work backed by innovative disobedient methods, the company has since evolved into a creative agency dedicated to expanding the parameters of brand communication across all media. With an intrinsic understanding of trends, aesthetics, and consumption habits; SNO engineers meaningful brand experiences with authority, ensuring every client’s creative portfolio the highest degree of cultural relevance and authenticity of voice.
About A-OK Collective
A-OK Collective is a Los Angeles-based agency that specializes in experiences and creative thinking. Strategically partnered with Windish Agency, A-OK moves comfortably between music, art, fashion and culture to create pitch-perfect solutions for clients across all industries. A-OK creative director Matt Goldman is a former senior art director from Studio Number One and this project marks the first collaboration between the two studios.
About “Creed”
From award-winning filmmaker Ryan Coogler comes “Creed,” reuniting Coogler with his “Fruitvale Station” star Michael B. Jordan as the son of Apollo Creed and Academy Award nominee Sylvester Stallone in his iconic role. The film also stars Tessa Thompson, Phylicia Rashad, and English pro boxer and former three-time ABA Heavyweight Champion Anthony Bellew.
Ryan Coogler directed from a screenplay he wrote with Aaron Covington, based on a story by Coogler. The film is produced by Irwin Winkler, Robert Chartoff, Charles Winkler, William Chartoff, David Winkler, Kevin King-Templeton and Sylvester Stallone, with Nicolas Stern executive producing.
Metro-Goldwyn-Mayer Pictures and Warner Bros. Pictures present, in association with New Line Cinema, a Chartoff Winkler Production, “Creed.” Opening on November 25, 2015, the film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, with select international territories being handled by MGM.
About Big Brothers Big Sisters of America
Big Brothers Big Sisters, the nation’s largest donor- and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency, and college or job readiness.
Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 110-year history. With more than 300 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children, their families and 170,000 volunteer mentors. Learn more at http://www.BigBrothersBigSisters.org.