StatSocial Partners with IBM Watson to Bring Cognitive Computing to Social Media Data

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Evolve24 First to Adopt StatSocial Solution Powered by Watson

StatSocial, a social audience data provider, today announced it has become an IBM Watson Ecosystem Partner and is bringing Watson’s cognitive computing capabilities to the social data market. By leveraging the Watson Personality Insights API, the StatSocial solution analyzes billions of social media and blog posts to help brands and marketers understand the intrinsic needs and values of their customers.

StatSocial analyzes social and blog content produced by hundreds of millions of people across the world, to understand consumer demographics, affinities, and now with the help of cognitive computing technology, personality types. The data is used within social analytics, social CRM, and ad targeting (social, display, and mobile) solutions. The combined power of StatSocial and Watson provides marketers with the most complete understanding of the social consumer available today.

Customers of StatSocial, like Evolve24, leverage this data to bridge the gap between their offline consumer data and their online characteristics, enabling a deeper understanding of their customers, along with enhanced segmentation capabilities for consumer insights and advertising. Personality Insights unlocks the potential to speak differently to individual customers based on their needs and values.

“Our clients are using Statsocial’s detailed audience information, coupled with our Evolve24 analytics, to help inform their brand positioning, create their brand and creative strategies, and better measure the impact of their advertising and communications programs,” said Evolve24’s Chief Customer Officer, Karin Kane.

The Watson Personality Insights API, available on the IBM Watson Developer Cloud, uses linguistic analytics to infer the personality traits (“Big Five”), intrinsic needs, and values of individuals. StatSocial stores and appends the personality scores at an individual, personalized level and serve the results in a reporting platform and API.

About StatSocial
StatSocial is the premier provider of social media data, enabling brands and publishers to understand, segment and target their audiences on the web. StatSocial is headquartered in New York City. Learn more at or follow @statsocial.

About Evolve24
Evolve24 is a data analytics and insights company that measures audience perception to enable clients to make confident business decisions. With bleeding-edge technology and patent-pending analytics, like Opinion, Emotion, Trust, Network Influence and PreCISE™, Evolve24 uses big data to derive market and consumer insights, measure program effectiveness and provide anticipatory issue intelligence through innovative research, dashboards and portals. Learn more at or follow @evolve24.

About IBM Watson: Pioneering a New Era of Computing
Watson is the first open cognitive computing technology platform and represents a new era in computing where systems understand the world in the way that humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. With the help of Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.

To advance Watson, IBM has two dedicated business units: Watson, established for the development of cloud-delivered cognitive computing technologies that represent the commercialization of "artificial intelligence" or "AI" across a variety of industries, and Watson Health, dedicated to improving the ability of doctors, researchers and insurers and other related health organizations to surface new insights from data to and deliver personalized healthcare.

StatSocial joins a growing community of startups and established businesses who are leveraging the Watson Developer Cloud, a platform used by more than 77,000 developers globally to pilot, test and deploy new business ideas in industries ranging from health care, financial services and retail to education, music, and sports. The community includes more than 350 Watson Ecosystem partners who are commercializing products and services, 100 of which are being used in market.

For more information on IBM Watson, visit: and
For more information on the Watson Developer Cloud, visit:
Join the conversation at #ibmwatson. Follow Watson on Facebook and see Watson on YouTube and Flickr.

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Audrey Hungerman
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