PCG-SDM Holdings’ Growth Continues with the Announcement of Two Leadership Team Hires

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Property Consulting Group and SportsDesk Media add sports business veterans Brian Gainor and Wade Martin to executive leadership team.

Property Consulting Group (PCG) and SportsDesk Media (SDM) today announced it has expanded its team with the addition of two new executives to leadership positions based out of its Chicago office.

Brian Gainor joins the team as Vice President of Innovation. Gainor brings a decade of experience in driving creative global sports activations while serving as Director of Sports & Entertainment Consulting for GMR Marketing. In 2011, Gainor was recognized by Forbes as one of its “30 Under 30” entertainment executives. He is the Founder of Partnership Activation, a leading sports business industry resource showcasing sports marketing and sponsorship trends, insights and best practices. Brian earned a Bachelors of Business Marketing from the University of Florida and both a Masters of Business Administration and Masters of Sports Administration from Ohio University. He is the proud husband to Laura and father to Clara and Garrett.

“Brian Gainor is a rising star in our business and it’s a privilege to add someone of his talent and character to our team,” said PCG & SDM Co-Founder and Chief Innovation Officer Dan Migala. “His creative approach to strategy will immediately impact PCG and SDM’s domestic and international roster of sports property clients’ ability to be progressive and generate new revenue streams.”

Wade Martin joins the team as Vice President of Partnerships. Martin brings more than seven years of senior-level corporate sales leadership in the NFL. Most recently, Martin served as Vice President of Corporate Partnerships for the Detroit Lions, a position he held since February 2013. Prior to the Lions, Martin spent five seasons with the Cincinnati Bengals culminating as the team’s Assistant Director of Corporate Sales, Marketing & Broadcasting. Prior to the NFL, Martin served as a Senior Account Executive for IMG College. Martin earned a Bachelor of Communications for the College of Wooster and both a Masters of Business Administration and Masters of Sports Administration from Ohio University. He is the proud husband to Heather.

“Wade Martin is widely recognized by his colleagues, partners and staff for his unique ability to create value for sponsors through original ideas and the fostering of partnerships founded in trust and communication," said PCG & SDM Co-Founder and President Josh Kritzler. "His integrity, work ethic and solutions-based approach will help PCG & SDM build innovative partnership programs for our growing roster of domestic clients.”

ABOUT PCG: Founded in 2007, PCG is a Chicago-based sponsorships and consultancy firm. The PCG process is rooted in the firm's ability to drive both traditional and non-traditional revenue growth through creative and innovative solutions. The firm's roster of clients has spanned the globe and includes the Big Bash League, Cricket Australia, International Cricket Council, Minor League Baseball, New Zealand Rugby, San Diego Padres, San Francisco 49ers and the Village of Rosemont. For more information, please visit http://www.propertycg.com or @GoTeamPCG

ABOUT SDM: SportsDesk Media is a next generation digital media, analytics and marketing company.   Founded in 2012, SportsDesk Media portfolio of clients include progressive sports brands across professional and collegiate sports; including the Chicago Bears, Cleveland Browns, Cleveland Cavaliers, Oklahoma City Thunder, Sacramento Kings and more than two-dozen college athletic organizations. For more information, please visit http://www.sportsdeskmedia.com or @SportsDeskMedia

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