Households are using a wide variety of devices when banking, from computers to smartphones to phablets and tablets, depending on preference and the types of transaction or interaction desired.
Boston, MA (PRWEB) November 17, 2015
Smartphone ownership has reached a tipping point in the United States, and two-thirds of financial institution’s banking customers now own some form of a smartphone. Consequently, mobile banking has become popular. With the consequent convergence of the online and mobile banking channels under way, the era of digital banking, which includes the best of both channels, has arrived. Banking customers now have a wide variety of choices as to how, when, and where to bank, including ways to access their accounts via computer, mobile phone, or tablet.
In a new report, The State of Digital Banking in 2015, Mercator Advisory Group reviews how digital banking is blossoming into a robust, full-featured suite of solutions across various deployment options, from computers to smartphones to tablets.
“Households are using a wide variety of devices when banking, from computers to smartphones to phablets and tablets, depending on preference and the types of transaction or interaction desired,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
Highlights of this report include:
- Changes in the online and mobile banking channels over the past five years
- Market overview of the evolving digital banking market
- Mercator Advisory Group’s CustomerMonitor 2014 survey statistics on U.S. consumers’ ownership and use of smartphones and tablets
- The importance of the customer experience in developing digital products and solutions
- The value of digital personal financial management (PFM) tools to financial institutions
- Digital banking and the direct bank concept
- Overview of digital banking vendors and products
This research report is 21 pages long and has 11 exhibits.
Companies mentioned in this report include ACI Worldwide, Alkami, Ally Bank, BBVA, BMO Harris Bank, Capital One 360, D+H, Discover, Envestnet, Euronet, FIS, Fiserv, GoBank, Malauzai, Meniga, Monitise, USAA, and Wintrust Financial.
Members of Mercator Advisory Group Banking Channels Advisory Service have access to this research note as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at http://www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media(at)mercatoradvisorygroup(dot)com.
For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.