White Plains, NY (PRWEB) November 19, 2015
ExperienceWestchester.com, a comprehensive hub of lifestyle content broadcast on the world’s leading social media platforms and highlighting the Westchester County (NY) lifestyle scene has officially launched. The company’s mission is to reach Westchester-area lifestyle consumers—and active Instagram, Facebook and Twitter users—by serving as a leading source of information highlighting area businesses, events, organizations, personalities and initiatives. A team of local tastemakers, who maintain an undeniable pulse on this market, curates the content.
“We are thrilled to present our growing audience with information to help them take advantage of the burgeoning lifestyle scene here in our beloved county,” Experience Westchester Executive Director JJ Henderson said. “Our passion is the community-at-large across all demographics and municipal boundaries. Westchester is truly the Golden Apple of New York State—and we will be a driving force fostering a real sense of far-reaching community spirit here in the county.”
Experience Westchester has been online since August and with 2,000+ active Instagram followers, the feed serves as a go-to resource for residents and visitors alike on the popular platform. The featured content is presented in entertaining and informative ways designed to keep its audience abreast of the best things to do, places to go, where to shop, eat, see live music, enjoy the arts and support local initiatives.
As Experience Westchester continues to grow its audience, the feed is fast becoming an efficient and hyper-targeted marketing tool for area businesses to reach a targeted audience. The outlet works with clients to develop and integrate customized static and/or video posts for advertisements, promotional campaigns and original advertorials.
“We’re developing an efficient marketing tool, something that goes beyond the reach of traditional media,” JJ Henderson continued. “We work with our clients to strategically position them with the right message, to a select, targeted audience and we do all of our work in-house. We are the new-age Agency and Social Media Consultation that every business requires to succeed in the current marketplace.”
On the editorial side, Experience Westchester has a team of writers who patronize and are active on the local scene reporting on subjects, organically. Unless coordinated in advance, in theory, area businesses might not be aware when a paying customer actively experiencing their Westchester business might indeed be covering that experience to be broadcast on the feed.
“It’s not always about how many followers you have, most times it’s about the quality of the person following and the likelihood they’d act on what they’re seeing, JJ Henderson said. “This is where the rubber hits the road, a great opportunity to harness the platforms of the day to strategically grow interest and patronage for a business.”
To learn more about Experience Westchester, or to book an interview, contact James Henderson at 917-370-1405 or email, JHenderson@jperiodgroup.com. Please visit expriencewestchester.com and follow the feed on Instagram @ExperienceWestchester, Twitter @ExpWestchester or Experience Westchester on Facebook.
About Experience Westchester
Experience Westchester is a partnership between The Works Films, Inc. and J.Period Group, LLC, both long-running area outfits. All content broadcast on Experience Westchester channels is vetted and pre-approved. The feed includes static posts of quality imagery as well as Hollywood or Madison Avenue-style-produced video content showcasing the best offerings in all Westchester County neighborhoods. In addition to the aforementioned social feeds, Experience Westchester is a Full Service Video and Film Production company, managing their client’s commercial production projects from concept, pre-production, shooting, editing/post-production, to strategic placement of video content designed to maximize ROI.
About Westchester County, NY
Westchester County consists of 48 municipalities located in Southern New York. According to the 2010 Census, the county had a population of 949,113, estimated to have increased by 2.5% to 972,634 by 2014. The Median HHI in the county, according to 2011 U.S. Census data was $77,006 and in terms of household income, Westchester County is the fifth-wealthiest county in New York and the 47th wealthiest county in the U.S.