New York, NY (PRWEB) November 17, 2015
The Mount Sinai Health System today announced that Mount Sinai Roosevelt will be renamed as Mount Sinai West. The hospital will continue to be the premier health care provider on the West Side of Manhattan, with all services continuing, the same insurances accepted and the same number of people employed.
"The change reflects our long-term brand strategy to create consistent naming throughout the Mount Sinai Health System,” said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. “Many of the facilities in the health system start with 'Mount Sinai' followed by an identifier. We want anyone who has a health care need to know there is a Mount Sinai facility in their neighborhood with equivalent quality, and then to choose the facility that will best serve them."
“The integration of the Icahn School of Medicine at Mount Sinai is critically important to the current and future success of Mount Sinai West - from collaboration on clinical program development to expansion of services, medical and graduate education, and clinical research,” said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs for the Mount Sinai Health System. “The partnership with the School of Medicine also greatly enhances our ability to attract and recruit talented clinicians and researchers to the Mount Sinai West campus, which will increase the breadth of programs and services we can offer on the West Side.”
“The newly named Mount Sinai West is an outstanding, full-service tertiary-care hospital with a large emergency department, serving Midtown and the West Side of Manhattan, the New York City region and the Northeast,” said Evan L. Flatow, MD, President, Mount Sinai West, and the Lasker Professor of Orthopaedic Surgery at the Icahn School of Medicine at Mount Sinai. “As an institution, we will continue to focus on primary care through our neighborhood ambulatory practices, and on specialty care, specifically on renowned services in vascular, colorectal and breast surgery, thoracic surgery, obstetrics, neurosurgery, urology and orthopaedics.”
The Mount Sinai Health System is investing in Mount Sinai West, as in all of its campuses, to continuously improve the standard of care offered throughout the system. In terms of new services, Mount Sinai West recently added a Kidney Stone Center, innovative treatment programs for intracranial hemorrhage and complex aortic aneurysms, and has plans in place to expand its already robust orthopaedic service. With respect to facilities, the hospital is building new operating rooms, a new pre-surgical testing area, and has made improvements to central sterile processing to increase capacity to sterilize surgical trays; all efforts to maximize patient safety and improve the patient experience. Beyond facilities, the Health System has also revamped its information technology infrastructure at the hospital, including transitioning to one electronic patient medical record system across all Mount Sinai Health System hospitals and outpatient locations.
“We continually evaluate our naming structure to ensure that what we call ourselves reflects our mission and adds value to the Mount Sinai brand,” said Leonard Achan, RN, MA, ANP, Chief Communications Officer, Mount Sinai Health System. “In creating a naming convention, our basic rule was to make names as short and memorable as possible, and to ensure each name sets that facility apart in patients’ minds,” said Mr. Achan, also Senior Associate Dean, Global Communications, Branding and Reputation, Icahn School of Medicine.
The new name will be phased in over time, with the first changes seen now on all Mount Sinai websites accessible from http://www.mountsinaihealth.org. Changes to signage will occur in phases over the coming months.
The Roosevelt legacy will be maintained and honored with a garden at the main entrance on Tenth Avenue named in honor of the Roosevelt family, and with a plaque in the main reception area.
Other than the recently renamed Mount Sinai Brooklyn and Mount Sinai West, there are no plans to change the names of other hospitals in the Health System at this time, but naming strategy may affect other campuses in the future.
About the Mount Sinai Health System
The Mount Sinai Health System is an integrated health system committed to providing distinguished care, conducting transformative research, and advancing biomedical education. Structured around seven hospital campuses and a single medical school, the Health System has an extensive ambulatory network and a range of inpatient and outpatient services — from community-based facilities to tertiary and quaternary care.
The System includes approximately 6,100 primary and specialty care physicians; 12 minority-owned free-standing ambulatory surgery centers; more than 140 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. Physicians are affiliated with the renowned Icahn School of Medicine at Mount Sinai, which is ranked among the highest in the nation in National Institutes of Health funding per investigator. The Mount Sinai Hospital is ranked as one of the nation’s top 10 hospitals in Geriatrics, Cardiology/Heart Surgery, and Gastroenterology, and is in the top 25 in five other specialties in the 2015-2016 “Best Hospitals” issue of U.S. News & World Report. Mount Sinai’s Kravis Children’s Hospital also is ranked in seven out of ten pediatric specialties by U.S. News & World Report. The New York Eye and Ear Infirmary of Mount Sinai is ranked 11th nationally for Ophthalmology, while Mount Sinai Beth Israel is ranked regionally.
For more information, visit http://www.mountsinaihealth.org/ or find Mount Sinai on Facebook, Twitter and YouTube.