10% Happier: Meditation for Fidgety Skeptics Mobile App Launches to International Audience

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Bestselling Book Turned Popular Meditation App Now Available in Australia, Canada, and United Kingdom

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Despite its PR problem, meditation is actually a simple, secular, and largely scientifically validated exercise for your brain, making you happier, more focused, and less yanked around by your emotions.

Dan Harris, bestselling author and ABC news anchor, widely known for his on-air panic attack, today announced that the popular 10% Happier app has launched for international audiences and is now available for download at the iTunes store in Australia, Canada, and the United Kingdom.

Using a lighthearted, accessible approach that was first introduced in Harris’ bestselling book of the same name, 10% Happier has been able to deliver the benefits of meditation – without any New-Agey nonsense – to more than 75,000 individuals from all walks of life. The app offers daily video lessons from Harris, guided audio meditations with renowned meditation teacher Joseph Goldstein, and personalized coaching from real humans to keep users on track. 10% Happier aims to make meditation more fun, less scary, and easy to stick with, all with user-friendly tools available right at your fingertips.

“I always assumed meditation was only for people who wear patchouli, collect Cat Stevens records, play ultimate frisbee, and use the word ‘namaste’ without irony,” said Harris. “I also thought it would be utterly impossible for someone like me, who has the attention span of a three-month-old golden retriever, but then I saw the scientific research that says meditation can do everything from lowering your blood pressure to boosting your immune system. Despite its PR problem, meditation is actually a simple, secular, and largely scientifically validated exercise for your brain, making you happier, more focused, and less yanked around by your emotions. Meditation won’t solve all of your problems, but in my experience, it can make you 10 percent happier.”

Since it first hit the app store in June 2015, 10% Happier: Meditation for Fidgety Skeptics, has experienced widespread success in the U.S. with celebrity backing, a feature on Good Morning America, mentions in The Huffington Post and Yahoo! Health, and glowing user reviews, including comments like this one from Julia S: “I was a meditation skeptic but there is a lot more to 10% Happier. It wasn’t about sitting still and waiting for my life to change – it was about understanding how my brain works and how it can respond more calmly.”

Harris wrote 10% Happier because, when he was getting started as a meditator, he couldn't find many introductory books that were geared towards skeptics or people raised in the age of irony. Since the book came out, a lot of people have been asking how they, too, can get started, and this app makes the practice accessible to more people than ever before, marrying the 10% Happier approach with the demands of the mobile age.

“There are a lot of self-help apps out there, but with 10% Happier, you not only receive a modern, sophisticated tech platform that’s available to you on-demand, you also get a daily dose of Dan’s engaging personality and infectious passion, an education from a real, experienced teacher like Joseph, and consistent and customized support from a personal coach,” said Ben Rubin, CEO of the tech startup behind the app platform. “Dan and the entire 10% Happier team believes in affecting real, lasting change in people’s lives, and in order to do that, we have created the most robust and – we believe – effective introduction to the practice of meditation available. We’ve been thrilled by the feedback here in the United States, and we’re excited to share this program with the international audience.”

With the release in Australia, Canada, and the United Kingdom, the benefits of a daily meditation practice are now available to even more people around the world. 10% Happier is free to download and free to get started with a trial period. International users can then choose to purchase the 10% Happier course via the iTunes store, or online at http://www.10percenthappier.com ($19.99 USD).

For more information on the 10% Happier approach to meditation, visit http://www.10percenthappier.com.

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About 10% Happier:
10% Happier: An Introduction to Meditation for Fidgety Skeptics is a mobile app course offering a two-week introduction to meditation. Brought to you by ABC’s Dan Harris and highly-acclaimed meditation instructor Joseph Goldstein, the 10% Happier course is based on Dan’s bestselling book and makes meditating on a daily basis both easy and accessible. For users, meditating with the app takes as little as ten minutes each day and helps individuals work towards a happier, more positive lifestyle. Available on the iTunes store or online at http://www.10percenthappier.com, this unique app offers users daily video lessons, guided audio meditations, and personalized coaching to help people from all walks of life affect meaningful, lasting change.

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