After a slower than expected start, Apple Watch has tremendous momentum moving into the 2015 holiday season.
Los Gatos, CA (PRWEB) November 18, 2015
The holiday shopping season officially kicks off the day after Thanksgiving. Consumers will rush to stores for the best deals on the latest and greatest gadgets and technology. But what items will be the most popular? A new consumer report from Argus Insights focuses on the wearable tech market and reveals which fitness trackers and smartwatches will likely be most in demand.
In the Argus report, an analysis of more than 6,000 wearable consumer reviews from the past five weeks (October 4-November 11, 2015) determined the Apple Watch and relative newcomer Lumo Lift Posture and Activity Tracker lead in the smartwatch and fitness tracker categories respectively, based on consumer perception and demand ahead of the holiday shopping season. Despite a continued drop of 4.36% year-over-year in consumer demand (from October 2014-October 2015) for the overall wearables market, the analysis predicts consumers will be mostly likely to open their wallets for these top products this buying season.
Consumers are proving to be less price sensitive to what they consider to be a quality smart watch experience. Apple’s high-end devices receive the highest praise from consumers, proving that consumers are willing to spend a little extra money on a strong product. The higher end Pebble Time Steel and LG Watch Urbane also perform well while surprisingly no Samsung smartwatches cracked the top ten list.
“After a slower than expected start, Apple Watch has tremendous momentum moving into the 2015 holiday season, topping our analysis of consumer preferences,” said John Feland, CEO, Argus Insights. “Android Wear enabled devices have a strong showing but Samsung’s absence from the top ten shows Samsung is still searching for what consumers are looking for. Even the new S2, Samsung’s first round faced wearable lost out to the older Moto 360 and LG G Urbane. “
Overall, wearable consumers appreciate the ability to track their heart rate and other fitness related stats over the laundry list of features more smartwatches offer. In fact, dedicated Smartwatch features like texting and email are not contributing as much to user delight to the extent that fitness features like heart rate, calorie, and step monitoring are.
In the fitness band category, consumers are also clearly demanding heart rate monitors as the top must-have feature, although overall consumer delight in this category is low. A surprise winner in the category is relative newcomer Lumo Lift Posture and Activity Tracker and while it received relatively less feedback than other more established brands, consumers were extremely pleased with its simplicity, ease of use, and instant actionable feedback of the clip on Posture Monitor.
“Heartbeat monitoring has become the must have feature for fitness trackers, leaving triathlon friendly bands like Moov in the dust for this holiday,” continued Feland. “While these are the most loved of all the trackers, overall products in the fitness tracker category are leaving a lot to be desired by consumers, as overall they average much lower delight scores than their milli-amp eating smartwatch cousins.
The report concludes that while many brands of wearables are being used to woo consumers into various holiday deals, consumers need to be aware that a good price does not always equal a good product.
About Argus Insights & Methodology
Argus Insights is founded on the fact that mindshare anticipates demand. Through curated analysis of global consumer reviews and social media conversations, the firm provides comprehensive visibility at market, product, and attribute levels to determine what is delighting and disappointing the market. Customers take action on our insights to deliver better products, more impactful launches, create forecasts, perform competitive analysis, and track events and analyst relations.
Argus Insights is Silicon Valley’s first big data driven Market Coach. Recognizing that companies are constantly striving to achieve and sustain market fit in the face of competitive threats and shifting customer preferences, Argus Insights continuously monitors and analyzes millions of consumer touchpoints with their patent pending technology to measure the degree to which products satisfy market demand.
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