Rounding Out the Team, Hires Former Oracle Executive

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Rapidly growing expands executive team with Chief Revenue Officer Eric Larson is pleased to announce that Eric Larson, former executive at Oracle and HelloWorld, Inc., has joined the company as the new Head of Revenue. Larson will be leading all revenue generating functions such as sales, customer success, lead generation, pricing, and revenue management for

Retail has made a huge transition in recent years and the predictions have been far reaching for the future of both physical and digital shopping. No longer is there a line between brick-and-mortar, mobile and ecommerce, quite simply “It’s not physical or digital; it’s physical with digital.” says a recent AT Kearney report. sits at the precipice of this new retail world and builds the necessary bridge for retailers to their consumers across every channel.

Prior to joining, Larson served as Chief Revenue Officer for HelloWorld, Inc., a leading digital engagement company where he oversaw sales, strategy, mobile CRM, and new business development, working with major brands like The Coca-Cola Company, The Gap, Microsoft, Kraft, and Abercrombie & Fitch. Prior to his time at HelloWorld, Larson spent 17 years at Oracle, most recently serving as the VP of CRM and CX for the Eastern US and Canada where he successfully lead the CRM business through 13 acquisitions and the shift to SaaS as the primary product offering, building the largest and fastest growing SaaS-based business in the company.

“I am excited to take part in this revolution of omni-channel customer experience, where is creating a bridge between physical and digital worlds. The Relationship CloudTM really is a game changer for consumer-facing businesses, and I can’t wait to let the world experience it,” says Eric Larson. “I have been lucky to work with the most talented senior executives in technology that are now in leadership positions at Google, Salesforce and Oracle, and I am just as excited to work with the phenomenal team of CRM veterans assembled here at is a next generation cloud CX platform, one that is purpose built for consumer-facing businesses. It fills a major void between digital and physical customer engagements, allowing companies to deliver seamless experiences and gather unprecedented insights about customers, behaviors, lifecycle stages, and attribution.

“We are simply thrilled that Eric Larson has joined us on this mission to build the world’s only true consumer-facing CRM,” said CEO David Trice. “Eric has the experience and knowledge of CRM that we need to show the world that our platform truly solves the customer relationship problem, bridging the physical and digital divide of mobile, web and brick-and-mortar.”

About is the experience-driven enterprise platform that re-invents customer relationship management (CRM) through The Relationship Cloud™. The Atlanta-based company specializes in providing CRM for the retail, hospitality and healthcare services sectors. breaks down the walls between company silos that, until now, prevented a consistent customer experience, and it succeeds in placing customer experience at the center of interactions for enterprise brands, regardless of modality, media, or global geography.

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Joé Lloyd
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