“Our markets are important in bringing exciting new products to our independent retailers that can help them expand their merchandise mix and increase their sales,” said Trisha Hinen, Manager of Divisional Promotions for Do it Best Corp.
Seattle, WA & Greensboro, NC (PRWEB) November 19, 2015
New products from Insect Shield® Repellent Technology earned recent recognition from a national panel of hardware retailing experts. Blankets and bandanas featuring Insect Shield Repellent Technology were showcased in the New Idea Exhibit at the Do it Best October Market, held October 9-12 in Indianapolis, IN. Thanks to their innovative technology and ability to diversify retailers’ merchandising mix, these Insect Shield products earned the coveted Members’ Choice Award from a judging panel comprised of Do it Best member-owners who are leaders in the home improvement industry.
“Our markets are important in bringing exciting new products to our independent retailers that can help them expand their merchandise mix and increase their sales,” said Trisha Hinen, Manager of Divisional Promotions for Do it Best Corp. “The New Idea Exhibit is a valuable source for identifying the next breakout product stars for our retailers. And Members’ Choice Award winners like Insect Shield can certainly help them compete and win in their marketplace.”
In addition to honoring Insect Shield products at the market, the Do it Best Corp. merchandising team will promote Members’ Choice award winners online, via email promotions and in other communications to their member-owners. Winning vendors also receive a special designation at the spring market, so an increasing number of retailers know about their potential to drive sales.
About Insect Shield® Technology:
Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency. Insect Shield Technology is utilized by leading lifestyle brands, work wear distributors and International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps.
About Do it Best Corp.
Based in Fort Wayne, Ind., Do it Best Corp. is the only U.S.-based, member-owned comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales approaching $3 billion, Do it Best Corp. is the second largest co-op in the industry, serving more than 3,800 member-owned locations in the United States and in 54 other countries.
Contact: Janine Robertson
Ph: 206 354-9093