Christmas Tree Promotion Board Shares Stories Of Family Traditions With Fresh Cut Christmas Trees In First-Ever Marketing Campaign

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Social Media-Based Strategy Highlights Fresh Cut Christmas Trees in Holiday Celebrations

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Fresh cut Christmas trees are the center of many national holiday festivities, from the White House to Rockefeller Center in New York City.

The Christmas Tree Promotion Board (CTPB) will launch its first marketing campaign during the 2015 holiday season to promote the distinctive benefits of fresh cut Christmas trees. Messaging across popular social media networks features the stories of several American families and the role of a fresh cut Christmas tree in their celebrations.

This is the first holiday season when North American Christmas tree growers and importers through the CTPB will promote fresh cut Christmas trees. The budget established for the inaugural CTPB marketing campaign, and all work produced by the Christmas Tree Promotion Board, is funded by the industry of Christmas tree growers and importers across North America.

"Fresh cut Christmas trees are the center of many national holiday festivities, from the White House to Rockefeller Center in New York City. This campaign represents the millions of American families who begin their holiday season with a fun-filled family trip to select their fresh cut Christmas tree,” said CTPB executive director Tim O’Connor.

Families featured in the CTPB campaign explain why they decided on a fresh cut Christmas tree, share memories of Christmases past and the traditions they are creating for the future with their family. On Facebook, Instagram, Twitter and Pinterest, these families invite all of us to accompany them as they choose the “perfect” fresh cut Christmas tree and decorate it in their homes.

'Across the United States, the sight of a car passing by with a fresh cut tree secured to its roof signals that the Christmas season has begun in homes from coast to coast. Our first promotional campaign illustrates choosing a fresh cut Christmas tree continues traditions that span centuries and generations,” said Marsha Gray, CTPB Director of Industry Communications and Program Coordination. The 2015 CTPB holiday campaign runs November 27 through December 24, 2015.

About the Christmas Tree Promotion Board (CTPB)
Headquartered in Centennial, Colorado, the Christmas Tree Promotion Board develops research, education and promotional efforts to enhance the value and demand for fresh cut Christmas trees and expand opportunities for growers, importers, consumers and others, Overseen by a U.S. Department of Agriculture (USDA) regulation, the Board is comprised of 12 members representing Christmas tree producers from east, central and west regions of the country, including California, Florida, Louisiana, Michigan, North Carolina, Oregon, Washington and West Virginia. The Board also includes one member representing Christmas tree importers.

CTPB work occurring at the committee level engages more Christmas tree producers from around the country in projects involving Industry Relations, Research, Promotion, Finance and Governance. For more information, please visit ChristmasTreePromotionBoard.org.

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