Agency Oasis Adds Dale Trexler as New Director of Commerce Enablement

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Traxler will be focused on developing strategic digital commerce efforts and promoting Agency Oasis' e-commerce capabilities.

Agency Oasis, a leading global interactive marketing agency specializing in digital strategy, creative, and technology, announced today that Dale Traxler has joined the agency as Director of Commerce Enablement. In this newly-created role, Traxler will be responsible for helping Agency Oasis clients plan strategically for digital commerce to drive positive business outcomes and promoting e-commerce capabilities to the marketplace.

“Dale offers a unique combination of strategic thinking with a deep understanding of commerce platforms. His e-commerce expertise will be a valuable addition to our growing capabilities,” said Nick Laidlaw, Chief Technology Officer at Agency Oasis.

Dale brings more than two decades of successful e-commerce experience selling software and solutions to Fortune 500 companies. He also founded and ran an online distribution company for 10 years where he gained deep insight into digital marketing and e-commerce best practices. He most recently was with Insite serving as a Senior Director – Global Alliances. Dale is also a contributing editor for Practical Ecommerce , one of the nation’s top e-commerce blogs.

“I am very excited to be joining Agency Oasis and to be able to contribute to their increasing multi-channel commerce capabilities,” said Traxler. “This is a great opportunity and an exciting time to be a part of the company’s growth and transformation.”

Agency Oasis has been a services provider of ecommerce technology to some of the largest companies in the world. It is a strategic implementation and technology partner to Insite and has focused on implementing large, complex B to B sites.

About Agency Oasis

Founded in 2001, Agency Oasis is the leading independent digital agency in North America, providing sophisticated digital strategy, digital design, e-commerce, and marketing technology platforms. Specializing in the Sitecore CMS, Agency Oasis solves its clients’ complex business problems through innovative and creative online experiences. Based in Boston, MA, Agency Oasis has offices in Atlanta, Dallas, Los Angeles, New York, and San Francisco.

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Chris Crombie
Agency Oasis
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