Tribe Pictures Employs Rapt Media Interactive Storytelling Technology in New HR Video

Share Article

As experts in corporate video, Tribe Pictures predicts wide acceptance for interactive content in the areas of training, onboarding, ethics and compliance.

Tribe Pictures' CEO Vern Oakley see great potential for Rapt Media's interactive technology in employee training videos.

"Rapt Media's technology has clear value when it comes to connecting with an increasingly media-savvy society, and nowhere is this more relevant than in areas like employee training and recruitment,” says Tribe Pictures' Vern Oakley.

An award-winning producer of corporate videos for companies in the Global 1000, Tribe Pictures ( has announced that it is currently working with Boulder, Colorado-based Rapt Media ( on a training video for a major global financial firm, set to be released next year. This process has given Tribe’s writers, producers and directors an inside look at the power of interactivity when coupled with the emotional hook of well-crafted human stories to drive effectiveness and memorability.

Tribe is employing Rapt Media’s interactive storytelling technology in the video, which combines personalized narrative with data integration. Rapt Media's HTML5, mobile-native video platform provides storytellers with the power to entice viewers into becoming participants and can provide engagement that produces valuable insights. Using this technology, viewers of corporate training, ethics and compliance videos are able to click on their screens and watch as each of several different scenarios and their accompanying consequences play out.

“This capability has clear value when it comes to connecting with an increasingly media-savvy society, and nowhere is this more relevant in a corporate video setting than in areas such as employee training and recruitment,” says Oakley. “And it’s particularly important with the growing millennial population, which is making up a growing percentage of the corporate workforce. They process information differently, and expect to interact with content in ways previous generations simply couldn't. This ability to determine or influence the outcome of a storyline is a natural for them, and provides corporate clients with a great way to gain insight into their values and decision-making process at the same time.”

“Interactivity is a core facet of media consumption,” notes Rapt Media Co-Founder Erika Trautman. “From DVRs to streaming online videos, the concept of choice is fundamental to how we interact with content today. And rapid mobile adoption – along with the expectation that you should be able to touch, swipe, and tap to make choices – has become firmly established among consumers and media users. Our approach integrates choice into videos themselves, allowing users to select their own paths.”

Rapt Media’s technology works on desktops, tablets and smartphones, and can be accessed by any mobile device without the need to download an app. While watching a video that utilizing this technology, viewers can click or tap to interact with the video and choose the content they want to see, creating more personalized and relevant experiences.

Oakley was impressed with the look and feel of Rapt Media’s technology and its ability to integrate seamlessly into how a video or film guides its audience along an emotional and informational path, as well as by the degree of research the company has devoted to studying interactivity’s intrinsic ability to boost a film’s level of engagement.

Rapt Media’s products have been adopted by a large group of major corporations in a range of categories and industries. This includes high-profile media companies, ad agencies and marketers such as Warner Brothers, HBO, Condé Nast Entertainment, Rapp, Havas People, Maybelline, Toyota, Deloitte, and Anheuser Busch, to name a few. Recent Tribe Pictures corporate video clients include American Express, Hess, Colgate-Palmolive, Stanley Black & Decker, Allergen and PSE&G.

About Tribe Pictures
Tribe Pictures ( is an award winning production company with offices in New York and Chatham, New Jersey that specializes in strategic video and film solutions for Global 1000 corporations and leading colleges, universities and non-profits. With a mission of “humanizing the leaders of the most successful companies in the world,” Tribe has created compelling content for such companies and institutions as American Express, CIT, Colgate-Palmolive, Coty, Hamilton College, Hess, Kenyon College, KPMG, Montefiore Medical Center, Stanley Black & Decker, Tyco and others. The company brings subject-matter and storytelling expertise to areas such as employee communications and recruiting, training, onboarding, culture change and investor relations, and is known for its work with corporate CEOs. Founded by CEO and Creative Director Vern Oakley, Tribe’s films have been recognized with close to 500 industry honors, including Telly Awards, CINE Golden Eagles, Aurora Awards, CASE Awards and many other industry accolades.

About Rapt Media
Rapt Media has created the only interactive storytelling tech combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video. To read more on the growth of truly engaging content, download a copy of Rapt Media’s “Power of Choice” report at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lurdes Borges
Tribe Pictures
+1 (973) 635-2660
Email >
Follow >
Tribe Pictures
Like >
Visit website