The Best Cross-Channel Advertising Software According to G2 Crowd Winter 2016 Rankings, Based on User Reviews

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Four platforms earn Leader status while Kenshoo tops overall satisfaction rankings

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G2 Crowd, the world’s leading business software review platform, today released the Winter 2016 Cross-Channel Advertising Software GridSM report to help businesses make the best technology decision. Marin Software, Kenshoo, Sizmek and DoubleClick Digital Marketing were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence. Additionally, MediaMath was named a High Performer, earning a strong customer satisfaction mark with a smaller market presence score. Kenshoo earned the highest overall satisfaction score while DoubleClick Digital Marketing earned the highest overall Market Presence score.

The GridSM leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Key Findings:

In comparison to G2 Crowd’s Winter 2015 Cross-Channel Advertising Software GridSM report, mobile-specific ratings have increased across the board. Mobile functionality as a whole increased to a 79 percent average feature rating compared to the previous average of 74 percent. Other mobile features such as mobile tracking, in-app ads, and mobile rich media capabilities also saw increases since Winter 2015.

Additional key findings revealed that cross-channel advertising platforms are still figuring out how to detect and account for bot traffic. In feature questions, fraud protection received one of the lowest-rated average features rating at 74 percent.

Interestingly, DoubleClick Digital Marketing, MediaMath, Rocket Fuel, DataXu and IgnitionOne Digital Marketing Suite were the only platforms to serve five out of the six advertising channels (search, display, video, mobile, social and DSP), while no ranked platform serves all.

Since the Winter 2015 GridSM report, Sizmek moved from High Performer to Leader as its satisfaction score increased by 12 points and its Market Presence score increased by 20 points. In addition, AdRoll moved from High Performer to Niche as its satisfaction rating decreased by 19 points, while its Market Presence score increased by three points. Adobe Media Optimizer also experienced changes on Grid Velocity as its Satisfaction and Market Presence scores increased by 9 points and 6 points, respectively.

About the Cross-Channel Advertising Software GridSM report:
●    The report is based on more than 700 reviews written by business professionals.
●    Of the roughly 40 products listed in G2 Crowd’s cross-channel advertising category, the ranked products each received 10 or more reviews to qualify for inclusion on the GridSM.

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About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages its 44,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

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Shasta Smith
G2 Crowd, Inc.
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