Cabot Creamery Invites Customers to Participate in Giving Tuesday

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Instead of offering Black Friday bargains, the farm families who own the Cabot Creamery Cooperative are encouraging participation in Giving Tuesday this year. Their hope is to create a sizeable impact on communities and organizations through volunteerism.

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The farm families who own Cabot Creamery Cooperative know, perhaps more than most, that giving your time in service of others is an integral part of any healthy and happy community.

Cabot Creamery Cooperative is inviting customers to look at giving in a new way in 2015 by stepping away from Black Friday and Cyber Monday and focusing instead on Giving Tuesday.

Scheduled for December 1, 2015, Giving Tuesday will kick off the end of year charitable giving season. This is a global day of giving running on the fuel of social media and community networking.

Cabot Creamery invites all who participate in Giving Tuesday 2015 to post an “unselfie” to Facebook or Twitter with the hashtags #givingtuesday and #unselfie. In an effort to showcase some of the farm families and employees that have already taken part in this initiative, Cabot published a blog post highlighting the many ways people can give.

“The farm families who own Cabot Creamery Cooperative know, perhaps more than most, that giving your time in service of others is an integral part of any healthy and happy community,” said Cabot Brand Communications Manager Nate Formalarie. “We hope all will give what they can this holiday season.”

Through community networking and involvement of friends, neighbors, and co-workers, Cabot Creamery believes that a big impact can be made in communities across the country. That’s why they’re reaching out to their customers and inviting them to step back from the typical consumer frenzy and focus instead on giving gifts of time and impact.

In order to reward those who give back to their communities, Cabot has developed “Reward Volunteers.” The program allows customers to create profiles, track time spent volunteering, and earn rewards for their dedication. In the last year alone, Reward Volunteers has worked with more than 3,100 volunteers to log more than 213,000 volunteer hours benefiting close to 3,000 organizations.

The farm families of Cabot Creamery are proud to serve their communities in a variety of ways, including participation with their local school boards, alongside their local fire departments, and by opening their farms to school groups. They also give their time and money to organizations that make a difference in their local communities.

About Giving Tuesday
Scheduled for the first Tuesday following Thanksgiving, Giving Tuesday is a collaborative effort to make a difference through generosity. Encouraging individuals, companies, organizations, and families to use the power of social media to motivate others to give, Giving Tuesday encourages people to give gifts of time or money to the many charitable organizations worldwide.

About Cabot Creamery Cooperative
Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter. Widely known as makers of “The World’s Best Cheddar,” Cabot is owned by the 1200 dairy farm families of Agri-Mark, the Northeast’s premier dairy cooperative, with farms located throughout New England and upstate New York. For more information on Cabot, visit: http://www.cabotcheese.coop.

Cabot Creamery Cooperative is the world’s first cheese maker and dairy cooperative to achieve B Corporation Certification, a validation of its attention to environmental and social impacts on stakeholders.

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Nate Formalarie
Cabot Creamery
+1 (603) 490-4983
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