We are very excited about this eBook. It helps create opportunities to spread Brown Box Branding’s message that engaging web design and effective digital marketing do not have to be budget breakers.
Seattle, WA (PRWEB) November 20, 2015
Complying with the Health Insurance Portability and Accountability Act (HIPAA) is one of the top priorities of each and every business in the medical arena. Consequently, many decide to play it safe when building their websites, opting for the same-old-same-old design because they know it's safe.
Things don't have to be this way. Internet marketing leaders Brown Box Branding have written a new eBook to show businesses in the medical and healthcare industries that they can do more with their websites, while also remaining HIPAA compliant.
"What we're seeing in the medical arena are many medical practices with cookie-cutter websites because they are seemingly affordable and HIPAA compliant," said Colby Richards, Managing Partner of Brown Box Branding. "We want to get the word out that Brown Box Branding is uniquely positioned to deliver high quality, fully responsive, and engaging HIPAA compliant websites that are still affordable. This enables medical practices to truly capitalize on the opportunities that exist in today’s digital marketplace."
The new eBook, which was released in September, goes through such topics as the importance of HIPPA compliance, requirements of HIPPA compliance, risks of non-compliance, benefits of integrating an Electronic Medical Record (EMR) solution, how to select an EMR system, important considerations for a high-performance website, and how to select the right web development partner.
The creation of this eBook has had a positive effect on Brown Box Branding, explained Richards. Externally, it has enabled more in-depth relationships with medical professionals. Internally, it's helped Brown Box Branding's personnel validate their expertise by achieving HIPAA certification.
"Not only do we have the technical know-how, we have the credentials to show we can do it right," said Richards. "Our clients are the greatest beneficiaries of this eBook. It cultivates a relationship wherein we can utilize the power of effective web design and digital marketing to connect them with existing and prospective patients in a secure manner. Many medical professionals understand a website is a must, but Brown Box Branding can show them how to elevate their practice through SEO, Social Media, and other digital marketing strategies."
The feedback Brown Box Branding has so far received has been positive. Medical professionals previously had the impression that their only web options were ho-hum sites lacking any personality, or exorbitantly expensive sites. Thanks to the new eBook, Brown Box Branding has been able to generate a conversation with the medical industry, and show that they can affordably create an engaging, HIPAA compliant website for any practice.
"We are very excited about this eBook," said Richards. "It helps create opportunities to spread Brown Box Branding’s message that engaging web design and effective digital marketing do not have to be budget breakers."
To learn more, visit http://www.brownboxbranding.com/seattle
About Brown Box Branding
Brown Box Branding offers full-service digital marketing strategies that help drive targeted traffic to websites. Their services include Web Design, SEO, Social Media Marketing, and Pay-Per-Click Campaign Management. To learn more, visit http://www.brownboxbranding.com/seattle.