Brandon Hall Group Launches Measurement and Analytics Survey

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Research Seeks to Understand Current Practices in Workforce Data Utilization and Determine Trends and Best Practices

Brandon Hall Group, the leading independent Human Capital Management research/analyst firm, today announced the launch of its 2016 Human Capital Management Measurement and Analytics Survey, designed to gain understanding of how organizations are utilizing workforce data to improve business performance.

The 22-question survey attempts to quantify how and what organizations are measuring and the impact of those practices on the business. From this data, Brandon Hall Group analysts will develop leading-practice models and tools to help organizations improve their measurement strategies and processes.

Brandon Hall Group CEO Mike Cooke urged business and HCM leaders to take 15 minutes to complete the survey. “The ability and desire for organizations to collect and use workforce data is always increasing,” he said. “But how are organizations using that data, and more importantly, what is the best way to use that data? What are the tools, practices, systems, and structures that are most common, and what are the ones that work best? At a time when more organizations than ever before are focusing on workforce analytics, this research will be beneficial in helping organizations evolve and improve business performance.”

For additional information about the research please contact Cooke at (561) 865-5017 or at mike.cooke(at)brandonhall(dot)com.

About Brandon Hall Group (
Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

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Mike Cooke
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