Color Expert Kent Pritchett Named to Trusight, Inc. Advisory Board; Hollywood Colorist and Master Program Producer from Color A Go-Go

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Trusight, Inc. announced the appointment of Kent Pritchett, renowned Hollywood Colorist and Master Program Producer, to the company’s Creative Advisory Board. “Kent shares our goal of strengthening and supporting the Bay Area film and television industry as Hollywood moves to full implementation of the HDR video experience for consumers, especially on their mobile devise,” said Scott Slater, Trusight CEO.

“Trusight delivers the technology that insures the filmmaker’s vision is delivered faithfully to all viewing environments.” Says Salyer.

Trusight, Inc. announced the appointment of Kent Pritchett, renowned Hollywood Colorist and Master Program Producer, to the company’s Creative Advisory Board. “Kent shares our goal of strengthening and supporting the Bay Area film and television industry as Hollywood moves to full implementation of the HDR video experience for consumers, especially on their mobile devise,” said Scott Slater, Trusight CEO. “Kent joins Trusight with twenty years of color grading in the industry as a lead colorist, along with a long and distinguished list of credits to his name on major motion pictures, independent films, documentary, animation, and episodic television production.” Pritchett will be joined by his producer, Kim Salyer, Bay Area content creation leader in design, animation and motion graphics, on the Creative Advisory Board. “Trusight delivers the technology that insures the filmmaker’s vision is delivered faithfully to all viewing environments,” says Salyer.

Pritchett describes himself as a hard hitting, southern-rooted colorist with enthusiasm for DI (digital intermediate & mastering technologies) “Trusight will soon be a driving force in the industry as its HDRx™ platform is adopted and deployed across Hollywood,” Pritchett said.

“We are ecstatic about Kent’s participation in Trusight’s HDRxTM delivery process for both 4K and HDR10 content.” said Brian Hofstetter, CMO of Trusight. “Only content creators can deliver the powerful story experience we all enjoy in video, yet display technology and video distribution has not caught up with the full viewing experience that directors intend for us to see. This is where Trusight’s HDRx platform comes into play,” said Hofstetter.

“Trusight’s HDRx will deliver a level of High Definition Resolution on mobile devices that we as content creators have been waiting for,” said Salyer. “There is no better HDR solution in the market.”

Trusight is raising the bar for improved movie viewing and bandwidth reduction using its processing platform to deliver better image quality. The company’s innovative solution enhances the performance of power management technology today by delivering the portable battery capability most original equipment manufacturers hope to have perhaps seven years from now.

“Trusight’s HDRx platform is the most lightweight visual content optimizing solution available today. It provides more information with fewer bits, less disruptive power savings and greater clarity and intelligibility for delivery of next-generation content,” said Scott Slater, Trusight’s Founder and CEO. “Most importantly, it is deployable across all parts of the video ecosystem – at the point of content creation, conversion to digital, via network distribution or by the user on-demand on their devices, to deliver the first full HDC experience.”

Other members of the company’s advisory board are Vincent LaForet -Pulitzer Prize winning photographer and one of top cinematographers in the world; Tom Kosnik - Professor of Entrepreneurial Studies at Stanford’s Technology Venture Program; and Ted Vucurevich, former Chief Technology Officer of Cadence and founder of Enconcert.

More information can be found about Trusight at http://www.trusight.com.

About Trusight, Inc.
Trusight, Inc., based in Silicon Valley, CA, is a core innovator in image processing technology, delivering heretofore unattainable improvements in video content intelligibility, power savings and bandwidth reduction. Trusight is an incredibly light-weight solution for firmware and SOCs that allows users to implement product enhancements. Its core solution is compression agnostic, pre-processing and additive in terms of power reduction and bandwidth savings. Key advantages of the HDRx platform allows direct revenue compensation to licensees in capture, distribution and display technology product manufacturing and content distribution markets. The Company holds several technology patents for implementation options across the entire content pipeline. To view Trusight’s Power Savings demonstration click here - http://youtu.be/z2p7nr3i6aY

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Brian Hofstetter
Trusight, Inc.
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