“Putting authentic customer experiences front and center is required for travel and hospitality brands to break through and connect with millennials," said Kyle Wong, founder and CEO of Pixlee.
San Francisco, CA (PRWEB) November 23, 2015
To engage millennials planning to visit friends and family during the upcoming holiday season, leading travel brands are teaming with visual marketing company Pixlee to integrate user-generated photos and video across digital marketing channels.
Millennials are setting aside an expected total of $226 billion for travel during 2015, making it an increasingly valuable audience for airlines, hotels, destinations and attractions. The demographics’ propensity for social media requires marketers take a different approach than they’ve previously employed, by using millennials’ own words and pictures.
“Sharing photos and videos on social media is a core part of today’s travel experiences, especially amongst millennials,” said Kyle Wong, founder and CEO of Pixlee. “Putting authentic customer experiences front and center is required for travel and hospitality brands to break through and connect with this hard-to-reach audience.”
Pixlee empowers brands to market and sell by using real customer-generated content. Its visual marketing platform curates photos and videos across the social web, secures permissioning rights, and provides real-time content management and deep insights into the images that work best to drive sales across brands’ marketing channels. Pixlee also integrates with ecommerce platforms such as Demandware and Magento to make purchasing directly from images seamless, customer photos have proven to increase conversions and online bookings: shoppers who engage with Pixlee-managed content on a brand’s website are, on average, 2x more likely to make a purchase.
For example, the Sanderling Resort and Northview Hotel Group has newly partnered with Pixlee to incorporate customer photos and videos into its website, offering in situ pictures of travelers’ favorite rooms, dining locations and bars. In just a few short months since launching, Sanderling Resort has curated almost 25,000 customer photos, accounting for over 2.5M impressions on Instagram.
“A fantastic guest experience is at the core of everything we do,” said Wendy Murray, Director of Sales and Marketing at Sanderling Resort. “There’s no better way to bring that experience – and our brand – to life than by showcasing the great photos and videos our customers share. It’s authentic. It’s inspiring. And it works.”
Cathay Pacific, Vail Resorts, Breckenridge Resorts and Seattle Travel Bureau have also integrated Pixlee to harness the power of social media and appeal to millennial travelers. Seattle Travel Bureau, for example, is featuring visitors’ photos on its website VisitSeattle.org, and Cathay Pacific shares customer photos as part of its #LifeWellTraveled initiative.
The best way to build a brand today is to use the voice of your own customer. Pixlee works with more than 150 brands such as Kenneth Cole, Gaiam, Levi’s and One Kings Lane, helping them better market and sell by using real customer photos and videos across marketing channels. The company’s approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content on a brand’s website are, on average, 2x more likely to make a purchase. Based in San Francisco and founded in 2102, Pixlee is funded by Andreessen Horowitz, XSeed Capital, Rothenberg Ventures, David Jones (founder of the world's first brandtech company You & Mr. Jones), GS Shop, and Brian Weiner (chairman of 360i).