Piyush Prajapati Opens Sertinos Café Franchise, Fulfilling Lifelong Entrepreneurial Dream

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Guidant Financial Helps Entrepreneur Invest Retirement Funds into New Business Tax-Penalty Free

After years in the restaurant business and working for others, the time was ripe to embark on the next step in my entrepreneurial journey.

After years in small business, entrepreneur Piyush Prajapati decided it was time to upgrade from local delicatessens in Broad Channel and Howard Beach to larger cafés in Manhattan. With the help of Guidant Financial, he recently opened a Sertinos Café franchise at 550 Third Ave. in New York City, which offers organic coffee, fresh food, refined wine and cheese, free delivery and catering in a warm and welcoming atmosphere.

Motivated by the opportunity to grow and be independent, Prajapati began his search for the perfect business on which to focus his entrepreneurial energy. The Sertinos Café franchise offered a proven, existing business model with an upscale approach to casual dining. After months of preparation, he finally opened the doors to his first location in the heart of Murray Hill, welcoming neighborhood patrons.

Sertinos Café provides a warm and inviting atmosphere for customers to enjoy a custom-made sandwich, fresh soup or salad, or artisan coffee. Whether looking for a quick meal or satisfying snack or beverage, they promise quality ingredients, genuineness and speed of service, while encompassing the feel of a community café.

To finance the business, Prajapati tapped small business financing company Guidant Financial to help leverage his existing retirement funds using a process known as a rollover business start-up (ROBS). This funding vehicle allowed him to launch his start-up without incurring any tax penalties or taking on additional debt.

“After years in the restaurant business and working for others, the time was ripe to embark on the next step in my entrepreneurial journey. Guidant walked me through the rollover process every step of the way, was organized and informational, making a relatively complicated funding process seamless for me.”

Sertinos Café, located at 550 Third Ave. between 36th and 37th Streets, is now open. To learn more, call 212-683-6200 or email info(at)sertinosnyc(dot)com. The café is open daily from 7:00 a.m. to 9:00 p.m. and welcomes orders online via sertinosnyc.com.

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About Sertinos Café
Sertinos Café is a local café offering fresh, delicious food in a warm, welcoming atmosphere. Today’s dining consumer desires quality, genuineness and speed of service in a rich and welcoming environment. Sertinos Café offers as an upscale fast casual specialty restaurant with quality sandwiches, salads and soups, artisan espressos and coffee drinks, wine, cheese and more. They also offer catering for business or casual affairs. To learn more, visit sertinosnyc.com.

About Guidant Financial
Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at guidantfinancial.com.

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Brooks Wallace
Hollywood Public Relations
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