Ergowear Launches Feel Classic, a Line of Modern-Traditional Boxers and Briefs For Men

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Ergowear is announcing Feel Classic, a collection of men’s boxers and briefs in a traditional and contemporary style, aimed to appeal to a broader clientele and complementing their best-selling line.

There is still a gap to be filled among those in the transitional stage and wanting to experiment with underwear that’s not hyper-sleek, yet not too stodgy.

Two years ago Ergowear surprised the world with their successful Feel lines of men's underwear and swimwear. Given their success and wide adoption, the brand is adding a few more items to enrich their line.

Addressing the need to include some products that would appeal to a mass audience, Ergowear is announcing the addition of two new styles to Feel, their highly successful and best-selling concept of men's underwear with pouch.

"We wanted to include something that would be appealing to a broader audience, and we always thought Feel still had a lot to offer in terms of variety and looks", says Mr. Rodrigo Herzberg, owner and CEO of Ergowear, about the new release.

Feel Classic will first be available in boxers and briefs in black and white, with the unique Feel pouch and the low-cut sporty looking waistband that has given Ergowear its broad appeal to those looking for style, support and durability.

“This new line is for those who are intrigued by our enhancing pouch technology, but would like to experience our ergonomic designs on some less conspicuous styles. Feel Classic is the answer to that request.” states Mr Herzberg about Feel's new addition.

The Feel line of men's pouch underwear received wide attention two years ago when it was launched as the first three-dimensional pouch without a vertical seam in the middle. Later on, with the inclusion of their high-end Suave fabric, then with the announcement of the Feel line of men's swimwear, and finally with the addition of several glam styles including Pink and Vermouth. With the newest release, those wanting something classic, but also stylish and supportive, will find in Feel Classic line a comfortable and convenient sophistication.

"We took some time in order to incorporate this new design. The Feel pouch design uses a series of elastics in different tensions that were originally designed only for a narrow waistband; we didn’t want to move on until we were certain that all these elements were well calibrated for our average client”, refers Mr Pino, in charge of the manufacturing of the Feel line, “in fact, during the past year a number of brands that were eager to copy the pouch design were taken by surprise about its complexity”, he gently smiles.

Feel Classic includes its pioneering pouch in men’s underwear that offers a slight enhancement without being too conspicuous and without the prominent nose effect of most pouch underwear. Their adaptable pouch is designed to please both traditional wearers as well as users seeking a more contemporary style. The fabric is soft and durable, in a friendly combination of polyester-lycra, giving it the look and feel of cotton, but with the benefits of more technologically advanced fibers.

"We think this new product will be of an even wider appeal, and we really expect the pouch underwear concept in men’s underwear to keep getting traction as we have seen in the recent past." enthusiastically shares Mr Herzberg."With its adaptable pouch and its flexible usability and looks, we are convinced the new line will fill an existing gap in the market."

Feel Classic adds a touch of completeness and thoroughness to the Feel line. With a very broad appeal and a classic look, the new styles are set to make the Feel line one of a kind for the Ergowear enthusiasts, but also for those not yet familiar with the brand.

For Those Bordering The Transitional Lifestyle.

Whereas conventional and modern men's underwear styles may introduce a few opposing elements in their designs, this transitional design strikes the perfect balance between the two. Through its familiar profile, neutral color scheme, and the addition of a pouch and low-cut and wide waistband, Ergowear's Feel Classic style joins the best of both the conventional and modern styles.

"While not many males would dare to wear a thong, there is still a gap to be filled among those in the transitional stage and wanting to experiment with underwear that’s not hyper-sleek, yet not too stodgy." says Rodrigo.

"Many have failed to address the fact that the male consumer is changing his habits, but is not yet willing to experiment with more risqué underwear. Traditional underwear manufacturers are simply not doing enough to satisfy this growing demand." states Mr Pino.

The overall style of the new Feel Classic line of men's boxers and briefs looks conventional, but with a contemporary twist. It is a perfect marriage of classic and contemporary design, material and manufacturing in men’s underwear. The result is a stylish and enduring design that is both comfortable and classic. Because of its solid design, Ergowear's Feel Classic line is a nice match for transitional men's underwear.

If you love the traditional look of white or black boxer briefs, but also like modern contemporary styles, consider including some of the new Ergowear Feel Classic styles of men's pouch underwear in your underwear drawer this season.

With their everlasting commitment to designing, manufacturing and bringing to market some of the best men's pouch underwear in the world, we can only say, dare Ergowear.

Ergowear’s Feel Classic collection is available at as well as at retail locations worldwide and at specialized online retailers.

Company Information:
Ergowear has been designing, manufacturing and selling ergonomic male underwear and swimwear worldwide since 2002. Its underwear and swimwear styles include boxers, thongs, bikinis, briefs, long johns, jock straps, square cuts, mid cuts, swim trunks, sleepwear and athletic wear. For more information about Ergowear or to order their latest product, please visit their website at:

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Isaul Carballar
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Rodrigo Herzberg
since: 01/2010
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