Buzztala: Product Video Advertising Platform and Sales & Orders Management Software for Google Shopping Announce Technology Partnership

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Partnership Bridges E-Commerce Advertising Between Search and Video

we're creating a better selling and advertising environment for online retailers

Buzztala, the leading Product Video Advertising and Marketing platform, a product advertising campaign management platform for E-Commerce retailers, and Sales & Orders, LLC, developer of Management Software for Google Shopping, today announced a technology partnership. The partnership is aimed at providing mutual clientele a more well-rounded approach to E-Commerce product advertising for both search engine marketing and video marketing. The collaboration is part of Sales & Orders Specialist Partner Program which was created to bring together leaders in E-Commerce services to give online store owners an easier way to locate and communicate with.

“We are very proud and excited to partner with Buzztala,” said Anthony Capetola, Marketing Director for Sales & Orders. “More and more, E-Commerce businesses are seeking new and innovative ways to help grow their conversions and sales. Through our combined efforts, we hope to create a better selling and advertising environment for online retailers.”

E-Commerce retailers must rely on varying different types of product marketing and advertising tactics to not only increase awareness about their businesses but to also drive profitable revenue as well. Though there are multiple forms of marketing available to E-Commerce business owners, only a select few stand out as providing much higher conversion rates than others. Two such forms exist in search engine marketing through comparison shopping engines like Google Shopping and video search engines such as YouTube. Google’s advertising platform AdWords, provides business owners with access to campaign building tools for both of these channels. It is, however, seldom that it is easy for inexperienced store owners or marketers to manage these channels at a profitable rate.

The partnership between Sales & Orders and Buzztala provides a unique bridge between two completely separate yet equally important product advertising strategies which can be utilized by E-Commerce businesses. Sales & Orders Management Software for Google Shopping allows for a far greater level of transparency and ease-of-use in creating, managing and optimizing product advertising campaigns through Google AdWords while Buzztala provides store owners a fully guided solution for product video marketing with such campaign types as YouTube TrueView ads for Shopping.

“Online retailers, large and small, want to take advantage of TrueView Shopping ads and the re-marketing potential this medium has,” said Jay DeDapper, CEO Buzztala, “but how can they do that at scale when they don’t have video assets for every product in their catalog? To achieve the full promise of re-marketing with TrueView Shopping ads, each retailer must modernize its ‘flat image’ shopping feeds with product videos and that’s where Buzztala comes in. Our automated platform efficiently delivers unique video assets on a 1:1 basis with each product in a retailers’ catalog, thereby allowing a retailer to use these assets not only in paid search, but also in display and social channels.”

To learn more about the Sales & Orders varying Partner Programs please visit

About Buzztala
Buzztala creates shop-able product video ads for advertisers and then manages the paid, organic, and social campaigns around those video ads. Buzztala's platform automates the creation of product video ads at scale and in any language, so advertisers can better leverage re-marketing and paid search tactics thru video like TruView Shopping ads by Google. Buzztala's videos see on average 9%+ CTRs and 3% conversion rates.

About Sales & Orders
Sales & Orders is Management Software for Google Shopping. It is the only software platform exclusively for E-Commerce store owners to build, manage, and maximize Google Shopping campaigns. Sales & Orders allows you to create properly structured campaigns, customize the way you manage Product listing Ads, and also features advanced tools to help increase profitable sales when using Google AdWords and Google Shopping campaigns to advertise products online.

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Sara Morgan
+1 855-428-9982 Ext: 3
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