Catalpha Advertising and Design Finishes Big Branding Project for Lotsa Mozza

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Marketing firm helps local pizza restaurant revamp their branding approach; restaurant holds grand opening.

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It was great fun working with Debbie providing design and consulting services to launch Lotsa Mozza. We’re happy to have been able to help get their brand started and look forward to continue working with them in their marketing efforts.

On October 25 2015, Catalpha Advertising & Design announced the grand opening of Lotsa Mozza, and finished up a big marketing and design project for the opening of their new store.

Lotsa Mozza, a wood fired pizza restaurant, found Catalpha Advertising & Design through an online search and after seeing the company's work, requested a bid. Lotsa Mozza called the company within minutes of their response and set up an appointment to get the ball rolling the very next day. Lotsa Mozza chose Catalpha Advertising & Design due to their past branding work, their flexibility with their offerings and location.

Catalpha Advertising & Design began working with Lotsa Mozza in April of 2015 and completed work over the past 6 months. Lotsa Mozza Held their Grand Opening in October. Catalpha developed a new brand logo and website for the pizza restaurant. The pizza restaurant's logo and web design reflects the youthful culture of their target demographic, which is largely college students. The design company wanted to give it a fast, fun, and fresh attitude. The visualization reflects the company culture as well. Great environment, fresh quality ingredients and friendly fun people building flavorful food.

Catalpha Advertising & Design has also done recruitment marketing for Lotsa Mozza and created branded elements used within the restaurant such as pizza boxes, cups & t-shirts. In addition, the agency also consulted with the client regarding the design of exterior sign elements and worked with City Neon, a Morgantown, WV sign company, to get the necessary signage and awnings built and installed.

Regarding the brand strategy, Catalpha Advertising & Design's mission was to design a logo, website, and graphics that tie to the vision and concept of their brand, conveying a sense of youthfulness and fresh, fast full of flavor menu. Lotsa Mozza's new branding strategy highlights their signature wood-fired oven that cooks pizza in only three minutes or less. The feature that sets this restaurant apart is their "build-your-own" pizza concept. From choice of dough and toppings to baking the process is completed in five minutes. This inspired Catalpha to write the slogan, "Dough To Done In Five Minutes™.” Of course, Lotsa Mozza offers a choice of chef favorites including BBQ Chicken and Shrimp Old Bay pizza and seven hearty salads.

“Everything has come together very well for Lotsa Mozza," said Karen Kerski, owner of Catalpha Advertising and Design. “It was great fun working with Debbie providing design and consulting services to launch Lotsa Mozza. We’re happy to have been able to help get their brand started and look forward to continue working with them in their marketing efforts.”

About Catalpha Advertising and Design

Catalpha Advertising & Design is an experienced, award-winning branding and digital marketing firm. Specializing in branding, website design, online marketing, and more, they continue to help both local businesses and national corporations connect to their customers. To learn more, visit catalpha.com.

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Karen Kerski
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