Pure Oxygen Labs Announces URLgenius Deep Linking Platform Surpasses Seven Thousand Small Business Users

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URLgenius, the deep linking platform by Pure Oxygen Labs, allows marketers to update marketing links so they can detect and automatically open brand and social apps including Facebook while avoiding friction caused by mobile website logins.

URLgenius is the deep linking platform designed for marketers

URLgenius by Pure Oxygen Labs

URLgenius empowers marketers with easy-to-use mobile app deep linking capabilities without the need for complicated SDKs or APIs.

Pure Oxygen Labs, the technology and services company for mobile marketing, announced today that its deep linking platform URLgenius achieved a major milestone with over seven thousand registered business users who are now using the platform to streamline mobile Facebook engagement across iOS and Android.

“Reaching this milestone shows that user experience is paramount for all types of companies that are trying to reach consumers on mobile apps including Facebook,” said Brian Klais, CEO of Pure Oxygen Labs. “URLgenius empowers marketers with easy-to-use mobile app deep linking capabilities without the need for complicated SDKs or APIs.”

Designed for marketers, the platform enables multi-channel campaign managers to update marketing links so they can detect and automatically open brand and social apps on mobile. The updated links can be used in any type of marketing campaign including display, search, email, affiliate and social marketing including Facebook.

Facebook business users are increasingly using the URLgenius platform to streamline the mobile experience when routing traffic to branded pages on the social network. Momentum for the platform is happening at a time when Facebook is investing heavily in new ecommerce related features designed to help consumers discover new products and services while streamlining the steps to check out.

URLgenius helps business owners prepare and capitalize on new, upcoming Facebook features including buy buttons, new ad formats and a new shop section for ecommerce. When clicking on a link that has been updated with URLgenius, consumers are seamlessly routed to branded pages within the Facebook app for iOS or Android while avoiding the friction caused by routing traffic to Facebook’s mobile website.

Facebook business page owners can also capitalize on the recent announcement by Google that public Facebook profile pages will soon show in mobile search results. Business profiles in Facebook stand to be seen more often and those who use URLgenius will enable their mobile audiences to seamlessly detect and launch the Facebook app for iOS or Android while avoiding the Facebook mobile website.

URLgenius’ platform wide, deep linking analytics show that seventy six percent of iOS users have the Facebook app for iOS installed compared to eighty percent of Android users. By removing web login friction, URLgenius is making it easier for millions of people around the world to connect to over thirty million Facebook pages for small business while delivering insights for marketers that help drive engagement and conversion.

Small business owners can start deep linking to the Facebook mobile apps on iOS and Android immediately by signing up for URLgenius and entering their Facebook URL.

About Pure Oxygen Labs
Pure Oxygen Labs is an award winning technology and services company focused on mobile deep linking, mobile search marketing and mobile SEO. Using patented technology and deep domain expertise, we help leading online retailers and other companies drive engagement and conversion on mobile devices across apps and mobile websites. Our services include mobile app deep linking strategy, implementation, optimization and monitoring. Our cloud-based platform is easy-to-use, designed for marketers and enhances existing investments in mobile apps, mobile websites, analytics and attribution.

Press inquiries: press(at)pureoxygenlabs(dot)com

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Scott Allan
@PureO2Labs
since: 11/2010
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