2015 CMA STAR Awards – Winners Announced
Naperville, IL (PRWEB) November 24, 2015 -- Winners of the 2015 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by the program sponsor, the Construction Marketing Association (CMA).
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. Finally, BEST IN SHOW is bestowed on the winner of the most awards.
BOSCH Power Tools (BOSCH) won BEST IN SHOW with a total of 16 STAR Awards. In addition to BEST IN SHOW honors, BOSCH also won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region. Dodge Data & Analytics (DODGE) won CONSTRUCTION MARKETER OF THE YEAR for the Eastern region with 13 STAR Awards, including a SUPERSTAR award for the most competitive category, Integrated Campaign. SIMPSON
Strong-Tie won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 6 STAR awards, and KUBOTA Equipment won 4 STAR awards for work by Martin Williams.
“Our fifth annual Construction Marketing STAR Awards witnessed entrants from across the continent and many sectors of the construction industry,” explains CMA Chairman Neil M. Brown, “2015 winners demonstrated both creative excellence and marketing results, along with a growing internet marketing category.”
AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members. View 2015 winners in a dedicated gallery website: http://www.cmastarawards.com.
2015 CMA SUPERSTAR and STAR Award Winners by category are as follows:
AWARD CATEGORY SUB-CATEGORY SUPER STAR STAR
Advertising Broadcast-TV Spot BOSCH POWER TOOLS
Advertising Online - Banners KUBOTA (Martin Williams) DODGE DATA & ANALYTICS
Advertising Print - Advertorial BOSCH POWER TOOLS TAYLOR - THE BUILDERS
Advertising Print - Newspaper INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group) CONSTRUCTION PROCESS SOLUTIONS
Advertising Print Advertising ON CENTER SOFTWARE (Brain Bytes Creative) EVAPCO (Devaney & Associates)
Advertising Print-Ad Campaign (2+pc) KUBOTA (Martin Williams) DODGE DATA & ANALYTICS
Advertising Print-Trade Publication KUBOTA (Martin Williams) SIMPSON STRONG-TIE
Brand Identity Business Card CONSTRUCTION AMERICAS MKD ELECTRIC
Brand Identity Environmental Design BOSCH POWER TOOLS
Brand Identity Logo CONTRACTORS GROWTH INSTITUTE INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group)
Brand Identity Re-Branding EVAPCO (Devaney & Assoc.)
Brand Identity Graphic Theme HUTTIG (ER Marketing)
Channel Marketing OVERHEAD DOOR (ER Marketing)
Channel Promotion HUTTIG/THERMA TRU (ER Marketing) HUTTIG/MASONITE (ER Marketing)
Collateral/Literature Brochures SIMPSON STRONG-TIE MKD ELECTRIC
Collateral/Literature Capabilities Brochure FORT MYER CONSTRUCTION
Collateral/Literature Binder GIBRALTER (Corporate Image) METAL ONE AMERICA (Corporate Image)
Collateral/Literature Folder DORMA (Corporate Image)
Collateral/Literature Technical Manual SIMPSON STRONG-TIE
Collateral/Literature Survey Report JBKNOWLEDGE
Employee Communications Newsletter MKD ELECTRIC
Employee Communications Recruitment DODGE DATA & ANALYTICS
Integrated Campaign 3 or more elements DODGE DATA & ANALYTICS DODGE DATA & ANALYTICS
Internet Marketing Website Design DODGE DATA & ANALYTICS CLEVELAND BROTHERS EQUIP
Internet Marketing Microsites DODGE DATA & ANALYTICS DODGE DATA & ANALYTICS
Internet Marketing Blog Design CONTRACTORS GROWTH INSTITUTE
Internet Marketing Search Optimization CLEVELAND BROTHERS EQUIP OPTIMUM SAFETY MANAGEMENT
Internet Marketing Social Profile Design INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group) STAHL CONSTRUCTION
Internet Marketing Email Campaign OPTIMUM SAFETY MANAGEMENT DAVINCI ROOFSCAPES (ER Marketing)
Internet Marketing Portal (New Cat) CLEVELAND BROTHERS EQUIP
Internet Marketing Community (New Cat) BOSCH POWER TOOLS
Internet Marketing Configuration Tool (New Cat) TEC SKILL SET
Internet Marketing App Design (New) CARLISLE COATINGS FIELDLENS
Merchandising Display BOSCH POWER TOOLS
Merchandising Signage BOSCH POWER TOOLS
Merchandising Plan-O-Gram BOSCH POWER TOOLS BOSCH POWER TOOLS
Merchandising POP BOSCH POWER TOOLS
New Product Launch --- SIMPSON STRONG-TIE SIMPSON STRONG-TIE
Packaging Product Packaging Design BOSCH POWER TOOLS BOSCH POWER TOOLS
Photography Digital Retouching DODGE DATA & ANALYTICS BOSCH POWER TOOLS
Photography Location Photography BOSCH POWER TOOLS TAYLOR-THE BUILDERS
Promotions Contest/ Sweepstakes HUTTIG/THERMA TRU (ER Marketing)
Publicity Press Release BOSCH POWER TOOLS OPTIMUM SAFETY MANAGEMENT
Trade Show/Events --- WORLD OF CONCRETE CONSTRUCTION AMERICAS
Trade Show/Events Exhibit Graphics BOSCH POWER TOOLS
Trade Shows/Events Customer Meetings DODGE DATA & ANALYTICS
Trade Shows/Events Event Marketing DODGE DATA & ANALYTICS JBKNOWLEDGE
Trade Shows/Events Event Promotion WORLD OF CONCRETE CONSTRUCTION AMERICAS
Trade Shows/Events Exhibit Promotion SPX TECHNOLOGIES (ER Marketing) DODGE DATA & ANALYTICS
Video Animation NICHIHA (Jason Yana Studios) DODGE DATA & ANALYTICS
Video Corporate Video HUTTIG (ER Marketing)
Video Product Video SIMPSON STRONG-TIE KUBOTA (Martin Williams)
Construction Marketer of the Year – East Region DODGE DATA & ANALYTICS
Construction Marketer of the Year – West Region SIMPSON STRONG-TIE
Construction Marketer of the Year – Midwest Region BOSCH POWER TOOLS
Construction Marketer of the Year – Southeast Region KUBOTA (Martin Williams)
Best in Show BOSCH POWER TOOLS
The 2016 CMA STAR Awards will get underway in January, with the entry deadline in September and winners announced by November. For more information, visit the CMA awards subpage: http://www.ConstructionMarketingAssociation.org/Awards.cfm.
Heather Hawes, Construction Marketing Association, http://www.constructionmarketingassociation.org, +1 630-868-5063, [email protected]
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