2015 CMA STAR Awards – Winners Announced

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The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories

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Winners of the 2015 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by the program sponsor, the Construction Marketing Association (CMA).

The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. Finally, BEST IN SHOW is bestowed on the winner of the most awards.

BOSCH Power Tools (BOSCH) won BEST IN SHOW with a total of 16 STAR Awards. In addition to BEST IN SHOW honors, BOSCH also won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region. Dodge Data & Analytics (DODGE) won CONSTRUCTION MARKETER OF THE YEAR for the Eastern region with 13 STAR Awards, including a SUPERSTAR award for the most competitive category, Integrated Campaign. SIMPSON
Strong-Tie won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 6 STAR awards, and KUBOTA Equipment won 4 STAR awards for work by Martin Williams.

“Our fifth annual Construction Marketing STAR Awards witnessed entrants from across the continent and many sectors of the construction industry,” explains CMA Chairman Neil M. Brown, “2015 winners demonstrated both creative excellence and marketing results, along with a growing internet marketing category.”

AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members. View 2015 winners in a dedicated gallery website: http://www.cmastarawards.com.

2015 CMA SUPERSTAR and STAR Award Winners by category are as follows:

Advertising    Broadcast-TV Spot        BOSCH POWER TOOLS
Advertising    Online - Banners    KUBOTA (Martin Williams)    DODGE DATA & ANALYTICS
Advertising    Print - Advertorial    BOSCH POWER TOOLS    TAYLOR - THE BUILDERS
Advertising    Print - Newspaper    INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group)    CONSTRUCTION PROCESS SOLUTIONS
Advertising    Print Advertising    ON CENTER SOFTWARE (Brain Bytes Creative)     EVAPCO (Devaney & Associates)
Advertising    Print-Ad Campaign (2+pc)    KUBOTA (Martin Williams)    DODGE DATA & ANALYTICS
Advertising    Print-Trade Publication    KUBOTA (Martin Williams)    SIMPSON STRONG-TIE
Brand Identity    Business Card    CONSTRUCTION AMERICAS    MKD ELECTRIC
Brand Identity    Environmental Design        BOSCH POWER TOOLS
Brand Identity    Logo    CONTRACTORS GROWTH INSTITUTE    INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group)
Brand Identity    Re-Branding        EVAPCO (Devaney & Assoc.)
Brand Identity    Graphic Theme        HUTTIG (ER Marketing)
Channel Marketing    OVERHEAD DOOR (ER Marketing)
Channel Promotion     HUTTIG/THERMA TRU (ER Marketing)    HUTTIG/MASONITE (ER Marketing)
Collateral/Literature    Brochures    SIMPSON STRONG-TIE    MKD ELECTRIC
Collateral/Literature    Capabilities Brochure        FORT MYER CONSTRUCTION
Collateral/Literature    Binder    GIBRALTER (Corporate Image)    METAL ONE AMERICA (Corporate Image)
Collateral/Literature    Folder    DORMA (Corporate Image)    
Collateral/Literature    Technical Manual    SIMPSON STRONG-TIE    
Collateral/Literature    Survey Report    JBKNOWLEDGE    
Employee Communications    Newsletter    MKD ELECTRIC    
Employee Communications     Recruitment    DODGE DATA & ANALYTICS    
Integrated Campaign    3 or more elements    DODGE DATA & ANALYTICS    DODGE DATA & ANALYTICS
Internet Marketing    Website Design    DODGE DATA & ANALYTICS    CLEVELAND BROTHERS EQUIP
Internet Marketing    Microsites    DODGE DATA & ANALYTICS    DODGE DATA & ANALYTICS
Internet Marketing    Blog Design        CONTRACTORS GROWTH INSTITUTE
Internet Marketing    Search Optimization    CLEVELAND BROTHERS EQUIP    OPTIMUM SAFETY MANAGEMENT
Internet Marketing    Social Profile Design    INDUSTRIAL SUPPLY CO. (Freestyle Marketing Group)    STAHL CONSTRUCTION
Internet Marketing    Email Campaign    OPTIMUM SAFETY MANAGEMENT    DAVINCI ROOFSCAPES (ER Marketing)
Internet Marketing    Portal (New Cat)    CLEVELAND BROTHERS EQUIP    
Internet Marketing    Community (New Cat)    BOSCH POWER TOOLS    
Internet Marketing    Configuration Tool (New Cat)    TEC SKILL SET    
Internet Marketing    App Design (New)    CARLISLE COATINGS    FIELDLENS
Merchandising    Display    BOSCH POWER TOOLS    
Merchandising    Signage        BOSCH POWER TOOLS
Merchandising    Plan-O-Gram    BOSCH POWER TOOLS    BOSCH POWER TOOLS
Merchandising    POP        BOSCH POWER TOOLS
Packaging    Product Packaging Design    BOSCH POWER TOOLS    BOSCH POWER TOOLS
Photography    Digital Retouching    DODGE DATA & ANALYTICS    BOSCH POWER TOOLS
Photography    Location Photography    BOSCH POWER TOOLS    TAYLOR-THE BUILDERS
Promotions    Contest/ Sweepstakes    HUTTIG/THERMA TRU (ER Marketing)     
Trade Show/Events    Exhibit Graphics    BOSCH POWER TOOLS    
Trade Shows/Events    Customer Meetings        DODGE DATA & ANALYTICS
Trade Shows/Events    Event Marketing    DODGE DATA & ANALYTICS    JBKNOWLEDGE
Trade Shows/Events    Event Promotion    WORLD OF CONCRETE    CONSTRUCTION AMERICAS
Trade Shows/Events    Exhibit Promotion    SPX TECHNOLOGIES (ER Marketing)    DODGE DATA & ANALYTICS
Video    Animation    NICHIHA (Jason Yana Studios)    DODGE DATA & ANALYTICS
Video    Corporate Video    HUTTIG (ER Marketing)    
Video    Product Video    SIMPSON STRONG-TIE    KUBOTA (Martin Williams)
Construction Marketer of the Year – East Region    DODGE DATA & ANALYTICS
Construction Marketer of the Year – West Region    SIMPSON STRONG-TIE
Construction Marketer of the Year – Midwest Region    BOSCH POWER TOOLS
Construction Marketer of the Year – Southeast Region    KUBOTA (Martin Williams)

The 2016 CMA STAR Awards will get underway in January, with the entry deadline in September and winners announced by November. For more information, visit the CMA awards subpage: http://www.ConstructionMarketingAssociation.org/Awards.cfm.

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Heather Hawes
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