Healthcare marketers publish white paper on brand integration

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Smith & Jones new report breaks down brand promise; delivery and sustainability

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It is important for marketers to monitor brand integration in order to ensure messages are being reinforced across all platforms.

One way for hospitals and health systems to stand out from competition, engage consumers and deliver a consistent patient experience is by communicating a clear brand promise. Smith & Jones’ new white paper “Brand Integration in Healthcare Marketing,” provides marketers with tools and tips on how to create and sustain a strong, unified brand.

Available as a free download from the agency’s website, the white paper demonstrates how healthcare brands can visually and verbally support their business goals, create internal alignment and sustain the brand with periodic “check-ups.” The paper also lends insight into the agency’s brand building process with images and examples from past campaigns and provides comprehensive takeaways marketers can use to support their organizations’ branding efforts.

“It is important for marketers to monitor brand integration in order to ensure messages are being reinforced across all platforms,” CEO Mark Shipley said. “This will help healthcare organization stand out from their competition and ultimately generate meaningful results.”

According to the white paper, brand integration also helps hospitals:

-Create awareness and inspire loyalty
-Build instant brand recognition
-Drive conversions and patient volume
-Focus the conversation with your patient
-Maximize the effectiveness of your marketing 

Download the free white paper today at

About Smith & Jones
Smith & Jones is the marketing communications agency exclusively focused on hospitals and health systems that compete with academic medical centers. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
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