Marketing Maven Vice President, Media Relations Named Finalist in Direct Response Marketing Alliance (DRMA) Member of the Year Award

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Andrea Pass Recognized for Bringing Public Relations Strength to Direct Response Television Industry


Andrea Pass, Vice President of Media Relations and Marketing Maven

Andrea has proven success in driving awareness of the DR industry through quality media relations coverage in national and local broadcast, print and online press.

Marketing Maven, the leader of “PR for DR”, announced that the Direct Response Marketing Alliance in conjunction with the Response Magazine Advisory Board has recognized Andrea Pass, Vice President, Media Relations as one of the national eight finalists for the 2015 DRMA Member of the Year. The DRMA Member of the Year salutes an employee or leader of a DRMA member company who, during the past year, has exemplified and promoted the best and most consistent values of the performance-based marketing business – and the DRMA – far and wide.

“Andrea has proven success in driving awareness of the DR industry through quality media relations coverage in national and local broadcast, print and online press,” said Lindsey Carnett, CEO and President, Marketing Maven. “We are thrilled that Andrea is part of our leadership team as Marketing Maven grows our east coast office and expands our public relations coverage for our growing client list.”

“We are proud to present this group of eight leaders who represent the best values of our industry,” says John Yarrington, publisher of Response and co-founder of the DRMA. “Every day, through their actions and efforts, these nominees work to better – and to expand the scope of – our industry and the DRMA. We thank our nominating committee for helping us bring such a stellar group to our voting members.”

“In my PR career during the past 30 years, there is not an industry that I have cared more deeply about than the DRTV family,” said Pass. “In addition to fostering this sense of community, I’ve helped to elevate the DRTV industry as a whole through third-party credible editorial coverage I’ve earned on behalf of clients throughout the years.”

DRMA members are invited to vote before November 25, 2015 at:

Pass joins nominees Denira Borrero, COO, Omni Direct, Peter Feinstein, president and CEO, Higher Power Marketing, Doug Garnett, founder and CEO, Atomic Direct, Jessica Hawthorne-Castro, CEO, Hawthorne Direct, Brian Norris, director of national advertising sales, Bridget Corish O’Connor, partner, Digital Target Marketing, and Jim Speidel, vice president of business development, Alorica, Inc.

The winner will be announced during the DRMA Winter Bash in New York, scheduled for Tuesday, December 8, 2015 at the New York Beer Company.

About Marketing Maven

With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, even marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit


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