What Are The Biggest Challenges Facing Digital Marketers Today?

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The Digital Marketing Innovation Summit, hosted by Innovation Enterprise, will connect attendees with high-level digital executives from companies that include BuzzFeed, Vox Media, The New York Times, Atlanta Hawks, Hearst & more, providing solutions to some of the biggest challenges digital marketers are currently facing.

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This summit provides a real opportunity for attendees to connect with high-level digital marketing executives who are driving the industry forward.

Digital is driving the economy but the space has become an overwhelming & competitive landscape for companies competing for customer attention. Therefore, marketers must look for new ways to make their voice heard – the biggest challenge of all.

The Digital Marketing Innovation Summit aims to provide solutions to some of these problems, from data management & mobile, to social engagement, measuring online success, customer experience & more. This summit takes place over two days of keynote presentations, interactive panel sessions and dedicated networking opportunities.

An increasingly essential area for marketers is the ability to manage data, and subsequently how to utilize it. Companies need to make the most of the analytics tools available in order to better understand their mobile customers, increase conversions, or even decrease costs. So much data, what now? Senior Director of Analytics, SEO & Audience at Hearst will be exploring report and data insights, providing attendees with best practices and a better understanding as to how best to collect, distribute and make data actionable for different teams on different scales.

Another key challenge is maintaining a positive customer experience. Whether that is brand reputation via social media, the touch points during a customer’s journey or even customer service departments; companies must engage their audience effectively in order to inspire loyalty and customer retention. Digital leaders at L’Oréal, Atlanta Hawks & eBay will provide great insight as to how they’re approaching social media and other customer facing platforms in order to engage with their audience.

“This summit provides a real opportunity for attendees to connect with high-level digital marketing executives who are driving the industry forward”, explains conference organizer, Rose Johnstone. “We provide a great platform for peers to share their experiences, case studies and industry insights.”

For a more complete list of speakers, presentations and registration details for the Digital Marketing Innovation Summit, New York, please visit: http://theinnovationenterprise.com/summits/digital-marketing-innovation-summit-new-york-2016

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Sam Geapin
Innovation Enterprise
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since: 12/2012
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