“Her responsibilities will include developing and implementing survey instruments as well as the initial analysis of the data. She will also have a high level of client interaction as she supports client projects."
Glenside, PA (PRWEB) November 30, 2015
Paskill Stapleton & Lord (PS&L) a higher education enrollment management marketing firm headquartered in Glenside, Pa., has added a key staff member, Amanda Porraspita, as a research associate.
Porraspita comes to PS&L from Philadelphia Media Network, where she was a research analyst, managing all digital analytics reporting for the Philly.com website.
A native of Sussex County, New Jersey, Porraspita was a Dean’s List student at The College of New Jersey (Ewing, N.J.), where she graduated in 2012 with a B.S. in Business/Marketing with a minor in Professional Writing. She also spent the spring 2012 semester at the University of Malaga, in Malaga, Spain, completing coursework in International Finance and Cross Cultural Management.
Porraspita is a skilled market research analyst with a strong background in data analysis researching, a background that will be vital to PS&L’s many market research projects in the higher education market. Indeed, according to PS&L Vice President, Consulting & Market Research Dave Black, she will be the key person in those projects that are the basis of many of PS&L’s education marketing services.
“Her responsibilities will include developing and implementing survey instruments as well as the initial analysis of the data. She will also have a high level of client interaction as she supports client projects,” he says. “In addition, Amanda will be involved in PS&L’s marketing efforts, especially the promotion of the SMART and Yield Boot Camp higher education staff development seminars and the marketing of the firm’s highly successful webinar series to colleges and universities nationwide.”
Along with her work for Philadelphia Media Network, Porraspita, who started at PS&L this week, has also served as an R&D coordinator at NextGen in Horsham, Pa., and in various marketing and research positions in New Jersey at Selective Insurance, Identity magazine, and Cardio Medical Products.
About Paskill Stapleton & Lord
Headquartered in Glenside, PA, Paskill Stapleton & Lord is a higher education enrollment management and education marketing firm focused on the long-term enrollment health of our client institutions.