Child’s Play Communications Launches The Influencer Initiative

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Mom-Marketing Experts Add New Social Impact Service

Now we are taking the expertise a giant step further, linking brands to other digital influencers who focus on kids' products or directly relate to moms. We track social personalities and customize our recommendations to meet each brand's goals.

Child’s Play Communications, specialists in connecting brands with moms, announces the launch of The Influencer Initiative™, to help companies that target moms reach them across multiple social media platforms.

“Eight years ago -- long before bloggers became brand ‘BFFs’ – Child’s Play introduced the award-winning Team Mom™, the first agency-run mom-blogger network,” said company president Stephanie Azzarone. Brands such as Disney, Warner Bros., Heinz, Cuisinart, Time Inc., GUND, Nickelodeon, Cold Stone Creamery, the Wildlife Conservation Society and more turned to Child’s Play for its skills in reaching the moms who impacted other moms.

“Now we are taking that expertise a giant step further, linking brands to other digital influencers who focus on kids’ products or otherwise relate directly to moms.  We track social personalities and customize our recommendations to meet each brand’s goals.”

The Influencer Initiative currently encompasses Facebook, Twitter, Instagram, Pinterest and YouTube.

About Child’s Play Communications
Child's Play Communications  is the leading agency specializing in public relations, influencer management, social media and word-of-mouth communications for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom,™ Digital Dads™ and The Influencer Initiative™, the company's network of social media influencers. For additional information, please visit our Web site at http://www.ChildsPlayPR.com, like us on Facebook, or follow us on Twitter or Pinterest.

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Braelee Conticchio
@ChildsPlayComm
since: 09/2008
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