Swiftwick Launches Sock to Appeal to Broader Market

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The Swiftwick MAXUS will offer maximum cushion with moisture wicking benefits.

Swiftwick MAXUS coming spring of 2016.

We believe that the MAXUS will appeal to a new type of runner and attract new customers into the run specialty channel to become life-long Swiftwick advocates.

Swiftwick, a leading athletic performance sock company, is excited to introduce the Swiftwick MAXUS. The Swiftwick MAXUS was created to revolutionize fit and performance for runners who prefer a more cushioned footbed. This new line will launch in spring 2016 and be available for dealers to pre-order at The Running Event in December.

“We wanted to expand our offering to include a style designed for athletes who prefer a higher volume sock for their runs,” said Chuck Smith, president of Swiftwick. “It was important to our team that the sock retained the qualities that are core to all of our products – superior fit and moisture management. We feel the Swiftwick MAXUS hits these marks and meets our promise to give more runners the best socks they will ever wear.”

To achieve maximum cushion without losing the moisture management benefits of a Swiftwick sock, the team utilized new fibers with a unique structure that wick moisture 40 percent better than competitive high-volume materials. With this innovative technology, runners will experience superior wicking performance without the chemical treatments used by some manufacturers.

In addition to this new material, the Swiftwick MAXUS is also constructed using Swiftwick’s signature Olefin fibers for superior strength and breathability, so runners can focus on the path ahead. Athletes will further benefit from Managed Compression™ and our Linked Toe technology for a blister-free run.

“We are always pleased to bring new products to our dealers,” says Ryan Hopper, Swiftwick’s national sales manager – run. “We believe that the MAXUS will appeal to a new type of runner and attract new customers into the run specialty channel to become life-long Swiftwick advocates.”

The new Swiftwick MAXUS line will be available in four colors in both ZERO and ONE inch cuff heights. Consumers will be able to purchase the Swiftwick MAXUS at participating dealers in spring 2016.

About Swiftwick
Since 2008, Swiftwick has aimed to fuel any adventure with the best socks designed by athletes for athletes. By fusing personal experience with the most advanced fibers, Swiftwick’s superior socks will propel performance so athletes can continue to “do what moves them.” Swiftwick is headquartered in Brentwood, Tenn. Learn more at http://www.swiftwick.com.

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Katy Holmes
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