Joyfully Walk Into The Holiday Season With SOLS

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Lifestyle Brand Launches SOLS 3D Orthotics Street Art Campaign Across NYC Streets

Spot SOLS Footprints in NYC and Tag @WearSOLS

SOLS, a custom 3-D printed insole lifestyle brand, is taking over the streets of New York City this Thanksgiving. The company announced today the launch of #SOLSstrut, a series of footprints street art that will be canvassed across New York City’s Macy’s Thanksgiving Day Parade route.

Starting tonight, spray-painted images of SOLS 3D Orthotics footprints will dot the parade route on Central Park West and along 6th Avenue. SOLS invites walkers and runners burning off those Thanksgiving meal calories to share their best strut by tagging @wearSOLS and hashtagging #SOLSstrut whenever they come across a SOLS footprint on the sidewalk.

SOLS footprints will also be found throughout the holiday season at the city’s most iconic locations, such as Times Square, Central Park, Herald Square, and Brooklyn, where millions of people pound the pavement day in and day out. The top three most captivating and creative photos tagged @wearSOLS and hashtagged #SOLSstrut will win a pair of tickets to Broadway’s hit show, On Your Feet!, about the life of Gloria and Emilio Estefan.

During the busy holiday season, New Yorkers and tourists are constantly on their feet. From walking all day while Christmas shopping to standing for hours at Times Square to watch the ball drop, our feet are our foundation. SOLS custom-made 3D printed insoles are 100% unique to your foot. With just a few photos, customers get technologically advanced and biomechanically-engineered SOLS to support their weight and cradle their feet. SOLS technology uses three photos to accurately triangulate the shape of the human foot in three dimensions. Our proprietary dynamic footbed absorbs shock, alleviates heel pressure and responds to your gait. Designed to improve your biomechanics, SOLS deliver a completely custom fit that exactly matches your foot to just microns. With clinically proven accuracy, SOLS are the first insole to leverage cutting edge materials and biomechanical engineering to relieve your foot pain.

About SOLS
Founded in 2013, SOLS is a premium lifestyle brand pioneering mass bespoke fashion and reinvigorating movement via 3D printing technology. SOLS Flex is the company’s consumer product, while SOLS Rx is a corrective orthotic device currently available at more than 650 podiatrist offices nationwide. SOLS is headquartered and produced exclusively in NYC. All products are made in the USA.

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Marisa Amador
Rubenstein PR
+1 (212) 843-9329
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