Tech Startup Two by Fore Partners with RE/MAX to Bring Professional Expertise Online

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A leading real estate brand steps into the Internet-enabled future.

Two by Fore and RE/MAX of Western Canada are pleased to announce a partnership that will dramatically expand the amount of online, professional-quality real estate information available to home buyers, sellers and owners.

Recent data by Agent Ace/Nielsen revealed that the number one criteria people look for when choosing or hiring a real estate agent is ‘expertise in their field.’ Prior to Two by Fore, it was nearly impossible for consumers to find specialized expertise in real estate, let alone those professionals who command that expertise.

Two by Fore brings real estate expertise together on nearly every topic of buying, selling, and maintaining a home. As a user-generated content site, all the questions and answers on Two by Fore are informed by a community of experts. Quality is assessed through likes, which allow the best answers to rise to the top, as well as professionals who have demonstrated the strongest expertise to rise on leaderboards.

"Anyone who has worked with a highly qualified real estate agent knows that they offer a wealth of knowledge that provides exponential value to buyers and sellers. However, we knew from research that most consumers weren’t benefitting from professional knowledge early in the process to make decisions about homes, neighbourhoods, prices or even their agents, said Adam Lerner, Two by Fore Co-Founder & CEO.

The Internet continues to change the face of real estate. According to 2014 data from the National Association of REALTORS®, 81 per cent of buyers frequently use the Internet to search for homes. As a result of Internet home search, 30 per cent found their agent, 24 per cent requested more information, and 13 per cent looked for general buyer tips and mortgage information. And while real estate information is currently scattered across traditional and social media and listings sites, Two by Fore brings knowledge together in one place backed by the expertise of professionals.

“Our partnership with Two by Fore will allow our Sales Associates to be further recognized as experts on various aspects of the home buying and selling process. This, along with RE/MAX of Western Canada’s goal of being on the forefront of technology and innovation, makes our partnership with Two by Fore a natural fit,” said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada.

About Two by Fore
Online reputation matters in real estate. Two by Fore is where consumers access insider real estate expertise, and view the proven reputations of professionals. Through discussions on nearly every topic in buying, selling, and maintaining a home, the best answers rise to the top. This provides today’s Internet-savvy buyers and sellers with transparency into real estate quality and expertise hard to find elsewhere. Learn more and join at https://twobyfore.com.

About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence.

Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries.

RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit http://www.remax.ca.

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Adam Lerner
Co-Founder & CEO
Two by Fore
(800) 276–7822

Wade Paterson
Social Media/Communications Coordinator
RE/MAX of Western Canada
(250) 860–3628

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Adam Lerner
Two by Fore
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