Mashable and Visa Checkout Introduce the Mashable Shop

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Mashable brings new curated shopping experience to life for its tech-savvy community.

Cyber Monday just got a little more digital and a lot more fun with the best selection of tech gifts available in one place. Mashable, the leading media company for the digital generation, and Visa, the global leader in payments, today announced they are introducing the first-ever Mashable Shop.

Accessible through the Mashable site, the Mashable Shop furthers the company’s mission of informing, inspiring and entertaining the digital generation. To celebrate the launch this holiday season, Mashable and Visa are offering custom apparel and accessories with designs from the Mashable Collective, along with curated, tech-focused products from successful crowd-funded businesses, and products from Visa Checkout merchant, Williams-Sonoma.

“As a brand, Mashable is about creating new and interesting ways to bring the best of digital culture to our community, and the Mashable Shop is a great opportunity to do just that,” said Stacy Martinet, chief marketing officer, Mashable.

Beyond the great selection of gifts, innovation is on display in other areas of the Mashable Shop, including the latest, shopper-friendly payment technology. Shoppers can experience a safe, simple and easy way to pay online with Visa Checkout, which is the exclusive payment method for the Mashable Shop.

“Visa Checkout and the Mashable Shop are the perfect pairing this holiday season – giving the Mashable community the ability to pay for the ‘most-wanted’ gifts in two clicks or less,” said Sam Shrauger, senior vice president, digital solutions, Visa. “Not only are we offering Mashable readers a fast, easy way to shop and pay for gifts they love, the shop gives Visa’s merchant partners a new digital platform to showcase great holiday gifts this season.”

The combination of Mashable’s community and creativity, its partnership with Visa, and the ease and safety of utilizing Visa Checkout promises to make the Mashable Shop a hit with Mashable’s growing 45 million monthly readers and its 26 million plus followers across its social channels.

“Visa is leading the charge in digitizing the online consumer experience and we love working with them to curate some of the most fun items on the Internet,” said Martinet. “Our products will be updated regularly in order to highlight the best of the ever-changing digital world we’re living in.”

Some of the initial products featured on the Mashable Shop include:

  • “The World’s Best Travel Jacket” by BauxBax;
  • Gramovox’s Floating Record;
  • Master & Dynamic’s “Over Ear Headphones”;
  • The world’s first 3D printing pen - the 3Doodler;
  • Custom Mashable apparel; and
  • Williams-Sonoma’s “The Smoking Gun”

Throughout Mashable’s history, the company has provided its audience with the ability to interact with its content and brand through several online and offline activations. The Mashable Shop is another example of how the company is bringing the best of tech and digital culture to its community through one-of-a-kind products that embody Mashable’s DNA of cutting-edge creativity and innovation.

About Mashable:
Mashable is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly uniques and 26 million social media followers. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles, Singapore and London.

Media Contacts:
Paul Cafiero
Mashable
+1 (518) 306-1239
paul(at)mashable(dot)com

Sheerin Salimi
Visa
+1 (415) 601-1583
shesalim(at)visa(dot)com

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Paul Cafiero
Mashable
+1 (518) 306-1239
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