Holiday Retailer Special Section Returns to, with Tips, Stats and all this Season's Retail Projections and Results

Share Article joins with Oracle Marketing Cloud to provide strategic content that helps online retailers leverage top tactics in search, mobile, conversion and completions to entice shoppers and ring up sales

Third Door Media, publisher of Marketing Land and Search Engine Land, announces the return of the special Holiday Retailer editorial section, backed by Oracle Marketing Cloud. This special editorial section is aimed at online retail marketers looking to maximize sales during the make-or-break gift buying period of the holidays.

The numerous articles, research and other content, collected under the title of Holiday Retailer, can be found on the website, within the Retail Channel:

Also returning as part of the Holiday Retailer editorial section is the official countdown timer to Black Friday, retailers’ official start of the holiday revenue season. The countdown timer marks the decreasing time left to plan and strategize before shoppers begin in earnest to spend online. On November 26, Thanksgiving Day in the United States, the timer will begin counting down the days until Christmas on Dec. 25, to help retailers maximize the remaining days for gift sales.

Holiday retail spending is predicted to hit $630.5 billion in 2015, a 3.7% rise over 2014, according to the National Retail Federation, so the holiday season is a key time where strong sales can make a retailer’s whole year a success, and a weak holiday sales season can spell disaster. This year, mobile sales are expected to be particularly strong on Black Friday and the Holiday Retailer Special Section has a number of articles with advice on how to optimize to capture mobile buyers attention.

Oracle Marketing Cloud solutions appeal to retail marketers as a way to facilitate interactions with customers and drive revenue. Integrated information gathered from Oracle Marketing Cloud’s cross-channel, content, social marketing with management and AppCloud apps enables retailers to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences.

Since its launch in 2011, Marketing Land has covered the holiday shopping season in-depth — revealing the latest trends and must-know statistics, along with strategies and tactics that can help online retailers and marketers get their share of this all-important online shopping event. This year is the first time all of Marketing Land’s holiday coverage is collected at Marketing Land’s Holiday Retailer and Oracle Marketing Cloud is the premier sponsor. Visit this special section here:

About Marketing Land and Third Door Media
Marketing Land publishes daily news, analysis and tutorials to help search marketers do their jobs more effectively. Its daily e-mail, Marketing Day, recaps top digital marketing news from around the web.

Third Door Media’s mission is to empower internet marketing professionals by providing trusted content and community services they need to be successful. In addition to Marketing Land, Third Door Media publishes Search Engine Land, which provides news and analysis covering all aspects of search engine marketing. Third Door Media also produces the global Search Marketing Expo conference series and the MarTech conference series; it also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

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Laura Whiteman
Third Door Media
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