Prioritizing Experiences, Not Points, Will Win Customer Loyalty

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Upcoming Loyalty360 Webinar Highlights the Power of Introducing an Experiential Rewards Strategy

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Winning customer loyalty has to be about so much more than simply collecting and redeeming points.

In the new age of personalized mobile communications, enhanced digital online customer engagement, and a near infinite level of product selections, brands simply must do more to win the loyalty of consumers. The days of only offering a basic loyalty program that allows members to earn and burn points to achieve this goal are over. According to a 2015 Maritz LoyaltyNext® consumer study, almost 25% of respondents couldn’t even remember the last reward item that they redeemed.

Too many bland and one-size-fits-all approaches have, as a whole, left customers increasingly dissatisfied. And rewards that don’t excite or provide any motivation for member attention will continue to fall short.

The key is to increase engagement by introducing memorable “moments that matter” into a program’s reward strategy, and one answer to bring “experiences” into the mix. Experiential rewards, and travel rewards in particular, are emerging as a powerful tool for differentiating any program. This can help earn increased levels of member interest and even drive brand awareness long after the point of redemption. This webinar will equip attendees with the best practices and insights for incorporating an experiential rewards strategy in to any customer experience program.

On Dec. 8, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Experiences Matter! Building Memory and Meaning into Your Loyalty Rewards Strategy,” which will be presented by Maritz Motivation Solutions.

By attending this webinar, attendees will learn:

  • The power of “experiences” to engage the brain through memory and emotional attachment
  • How to experiential rewards activate the power of “goal attainment” to drive engagement
  • How experiences enable brands to ignite “selfie value” as a key aspect of the member experience
  • The critical role of travel as part of a experiential rewards strategy

The featured webinar speakers are: Barry Kirk, VP of Loyalty Marketing Solutions at Maritz Motivation Solutions, who has over a decade of experience in consulting, customer retention and digital marketing; Jason Hodge, Manager of Product Development at Quality Reward Travel, who has been an active international traveler since 1995 and a professional in the travel industry since 2000; and Mary Luckey, Rewards Solution Designer at Maritz Motivation Solutions, who has more than 20 years of experience in the incentive, recognition, and consumer loyalty industry.

“Winning customer loyalty has to be about so much more than simply collecting and redeeming points,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “Consumers are increasingly valuing meaningful and memorable experiences. And the brands that create the emotional connections generated from such experiences can win not only loyalty, but true brand advocacy.

Marketers are invited to join Loyalty360 and Maritz Motivation Solutions on Dec. 8, 2015 at 1 p.m. EST to discover the power behind making customer experience more memorable. For more information, visit

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Maritz Motivation Solutions sees consumers as people first, so building true loyalty between a consumer and a brand requires an ongoing commitment to understand and address the diverse qualities of people. Maritz Motivation Solutions designs and operates customer-relevant, financially viable consumer loyalty solutions that deliver results. It offers end-to-end loyalty services including program strategy and design, consumer insights and analytics, campaign lifecycle management, state-of-the-art loyalty platform technology, in-house experts in program financials and operations, and comprehensive global rewards options. To learn more about aligning employee engagement and recognition programs with desired customer experience outcomes visit

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Mark Johnson
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