“This partnership with NIGHT : SHIFT isn’t just about introducing a new collection, it’s about creating a shift in how we think about and communicate our brand,” adds Crooks & Castles marketing manager, Gerald "Gee" De La Cruz.
(PRWEB) December 01, 2015
FOR IMMEDIATE RELEASE
November 30, 2015
LOS ANGELES, California – NIGHT : SHIFT, a new LA-based brand reshaping the way teens and twenty-somethings view their bedroom with bold, creative graphics, is teaming up with streetwear legend Crooks & Castles for its holiday launch. For its collaboration with NIGHT : SHIFT, Crooks & Castles has released two exclusive comforter set and throw blanket designs, “C&C Medusa” and “Thuxury Guns.”
Millennials, hyper conscious about the brands and aesthetics they choose to represent them, often view their bedrooms as a vehicle for personal expression. Every aspect of life is highly curated – from their clothes, their friends, to their music…so why should their bedding be some generic design picked up by mom during back to school shopping? NIGHT : SHIFT is here to change that.
“Our mission is to fill a void in the youth street culture market by giving teenagers and college kids a vehicle to spice their rooms up with”, says NIGHT : SHIFT brand manager, Rich Marshall. “There was an obvious opportunity to create and deliver products that give flavor to the one place that teens feel is all their own.”
From the laid back Cali beach vibe reflected in NIGHT : SHIFT’s original “Hamburghini” design, to paying homage to the EDM nightlife scene in “Neon Night Gods,” NIGHT : SHIFT‘s originality is meant to unleash the creative and individual self-expression that inspires the imagination of today’s youth. The initial NIGHT : SHIFT line will consist of eight designs on two marquee products, a three-piece comforter set and coral fleece throw blankets. All products are machine washable and made in the USA.
“We have always embraced different ways to express the creativity of the Crooks brand through collaborations with interesting artists and personalities”, says Emil Soriano, design director of Crooks & Castles. “This partnership with NIGHT : SHIFT isn’t just about introducing a new collection, it’s about creating a shift in how we think about and communicate our brand,” adds Crooks & Castles marketing manager, Gerald "Gee" De La Cruz.
About Crooks & Castles: Crooks & Castles, a Los Angeles-based brand quickly emerged on the streetwear scene as a go-to for hats, shirts, pants, outerwear, and accessories. Drawing inspiration from the infamous robber barons and other "villains" of street culture, Crooks & Castles aims to provide stylish gear for those who have no choice but to adapt to their environment—even if that means being considered a villain by most of society.
About NIGHT : SHIFT: The NIGHT : SHIFT mission is to liberate and transform the ordinary bedroom with bold, empowering design. NIGHT : SHIFT is waking up the bedroom and unleashing its creative roots. Bred and spread in the streets of Los Angeles, their designs are inspired by music, art, nightlife and the diversity of West Coast culture. Shop online at http://www.nightshiftgoods.com and follow us @nightshiftgoods on Instagram, Facebook, Twitter and Pinterest.
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